Chinese Politics Essay Example for Free

Chinese Politics Essay Subject: Chinese media need democratizing and building up credibility Recommendations: Chinese media can be more democratic and credible by reporting timely, openly and accurately; getting officials involved into social media and setting up Journalism Award to recognize outstanding news organizations and individual journalists. Summary: This memo introduces the autonomy of Chinese media and the increasing dissatisfaction both domestically and internationally. It also proposes three recommendations to help Chinese media become more democratic and credible, that are reporting timely, openly and accurately; getting officials involved into social media and setting up Journalism Award to recognize outstanding news organizations and individual journalists. Background: Chinese government fears that the free flow of information through media could threaten the party rule. Therefore, it makes a huge effort to censor the newspaper, magazines and television and Internet, ensuring Chinese media sends out the voice of the party and central government. The Internet is under government scrutiny through â€Å"Great Firewall†, which blocks many foreign sites and censor information and news deemed sensitive. Media restrictions and block not only reduce the credibility of Chinese media, but also damage the image of the party. Starved of uncensored information and unconstrained public opinion, Chinese people dissatisfy with government’s control in media, inspire social resistance and demand for freedom of information and expression. Therefore, it’s time for Chinese media reform, which need democratizing and setting up credibility. Analysis: Chinese media should build up credibility by reporting timely, openly and accurately on breaking news events. Media is hard to make a breakthrough, considering the slow reaction, lack of the in-depth report, and cover-up the accident. Wenchuan Earthquake in 2008 is one of the cases. After overseas media reporting the news for 10 minutes, CCTV was still silent. Five days later, there was saturated coverage of achievements of rescue efforts in Sichuan. The report‘s coverage was narrow and lack in depth, mainly about where did Chinese leaders visit and what did they ask to the victims. High-speed train accident in Wenzhou is another example. Netizens attacked the government’s response of burying the wreckage, muzzling media coverage and forcing the journalists focus on rescue efforts. Media restrictions and block not only reduce the credibility of Chinese media, but also damage the image of the party. Therefore, Chinese media need improvements in providing timely, openly and accurately information, ensuring the citizens’ right to know. Government should encourage officials getting involved into social media by setting up account, getting official message across, interacting with citizens and reacting to the criticisms. Social media has been flourished in China. As the most influential social media in China, Weibo(Microblogs) serves as a â€Å"fire alarm† to the government. Weibo is a real-time, high-speed information channel, which is widely used by 350 million Internet users. It touches large and impactful public sphere, such as food safety, corruption, environment issue, and drives the entire national dialogue. Right now, it is good to see that many government departments jump into social media, get official message across, embrace communication with their constituents, and react to criticisms. According to a recent report released by Sina. com, there are 50,947 different government entities with Weibo accounts, in which 33,132 represented government organs and 17,815 represented specific government officials. However, there is still plenty of room for China’s bureaucracy fully joined the social media. However, when different departments and officials join into social media, it might trigger some problems, such as fragmentation of institutional authority and cross-region operations. For example, Chinese media report to different government departments. At the national level, Chinese media is divided by cable, telecommunications, and press network. And media belong to different local government, which do not want other regions to participate into its local events. In face of the problems, central government should enhance the communication and collaboration among different media channels and local governments, and put more effort on the supervision at central level. Government should set up Journalism Award to recognize outstanding news organizations and individual journalists that have integrity, social responsibilities and outstanding contribution in their work. Censorship, persecution, arrests hinder the breakthrough of Chinese media. Most of the complaints and criticisms against government have been filtered out. Wang Qinglei, former producer of CCTV â€Å"24 Hours† news program, was suspended from his job because his reports questioned the cause of the train crash and question the number of victims. It reveals the weakness of Chinese media regime: citizens are constrained to self-expression and Chinese media loses its function as a communication tool. Therefore, the government should give selective incentives to encourage public expressing their opinions and making critical points. (word count 750) . [ 1 ]. Xiaoling Zhang, Control, Resistance and Negotiation: How the Chinese media carve out greater space for autonomy. [ 2 ]. There Are More Than 50,000 Government Accounts on Sina Weibo, http://www. techinasia. com/50000-government-accounts-sina-weibo/ [ 3 ]. Hu, Zhengrong, â€Å"Towards the Public: the Dilemma in Chinese Media Policy Change and Its influential factors†, Joan Shorenstein Center Press, Dec 2005. [ 4 ]. Status of Chinese People, â€Å"Chinese journalists suspended for reporting train disaster† http://chinaview. wordpress. com/2011/08/04/chinese-journalists-suspended-for-reporting-train-disaster/.

Nursing Retention in South Africa

Nursing Retention in South Africa 2nd Paper Quantitative Research Title Mokoka,K.E., Ehlers, V.J. Oosthuizen, M.J. (2011). Factors influencing the retention of registered nurses in the Gauteng Province of South Africa. Curationis, 34(1), 9. Retrieved from http://dx.doi. org/10.4102/curationis. v34i1.16 Introduction South African Nursing Council has predicted a critical nursing staff shortage within the country in the near future. This phenomena occurred as the number of nurse graduates has reduced by 42% over a period of 10 years. The authors carried out this exploratory descriptive quantitative study with the intention to investigate work related factors that influence nurses decision to stay with current employer. Questionnaires were posted to 536 registered nurses selected using random sampling method. Authors employed postal questionnaires as data collection instrument to targeted respondents with covering letters and stamped addressed return envelope. However, only 108 questionnaires returned where 73.1% of responded nurses expressed thoughts of leaving their job. Data analysis of this study employed quantitative descriptive procedures using Statistical Package for the Social Sciences (SPSS) tool. As a result, financial factors was the most important factor influencing nurses retention. Re commendations based on the results of this study made to the employers for implementation to reduce turnover and enhance retention. Data collection method will be discussed in this study. Data collection method Structured self report survey-based method was used by the authors in the data collection. Researchers have the options of face to face interview, phone interview, postal questionnaires and online (electronic) questionnaires. Since this cross sectional quantitative survey consisted of large number of sample to achieve generalization of the study, postal questionnaires as data collection instrument is favored (Stenhammar et al., 2011). In addition to that, Ashby et al. (2010) reported that postal questionnaires tool is frequently used for health services research. In fact, postal questionnaires approach used by researchers can be distributed throughout a wider geographic area thus increases the number of return samples. McDonald and Adam (2003) claimed that postal data collection received twice response rate than online method. Similarly, Shih and Fan (2007) reported that postal mail survey gives better response rate as compare to electronic mail after a review into 35 studies. Subsequently, high questionnaires response rate will ensure studys validity and avoid bias (Stenhammar et al., 2011). However, postal survey with incomplete questionnaires is excluded hence the occurrence of item-missing data reduce s data quality. Meanwhile, force function set up to ensure completion of questionnaire for online data is not possible for postal data. Indeed, Basi (1999) found that completion of data by online respondent is more than that of postal respondent. On the contrary, Stanton (1998) compared postal and online questionnaires and suggested that there were no differences in the item variability and amount of incomplete data. Even so, there were variety of findings in the studies that compare the postal and online methods (e.g. Buchanan,2003; Epstein et al., 2001; Lewis et al., 2009). As many researchers begin to recognize the impending trend where network interactions progressively gain popularity among the population, it is highly possible that electronic devices will play an active role in time. According to McDonald and Adam (2003), online technologies might include interactive television, handphones and 3D simulations touch screen devices. However in 1999, Dommeyer and Moriarty concluded that online data collection methods do not result in higher response levels and Cobanoglu et al. (2001) stated that postal survey was a common research method in year 2000. When exploring the social background of the participants, mail response samples showed conventional and introvert profiles. Whereas, the online response samples showed profile of technology savvy group (Schillewaert Meulemeester, 2005). Clearly, penetration of technologies and adaptation of users are other important factors to consider by researchers while referring to the social-demographics pattern of t he population. There were total of 89 questions in this study that may reduce the response rate significantly. Given the circumstances that nurses in the sample group have been busy at workplace and back home (handling household chore), they are less likely to participate in the study actively. In this case, question designs by researchers must be focused and short to extract required information and encourage participation. As pointed out in a pilot study carried out by Jepson et al. (2004) the threshold for questionnaire length on a favorable response rate was approximately 1000 words. In addition, Edwards et al. (2003) supported this hypothesis after the review of 251 relevant reports concluding that using shorter questionnaire increases response rate. In another word, questionnaire design is important to speed up returns. All things considered, novice researchers consider the use of questionnaires are advised to refer experts and literature on the similar study ( Drummond et al., 2007; Dunn et al., 2002; Marshall, 2004 ). Then again, traditional research method such as postal survey costs more as compared to online survey. Postal cost includes those of printing, preparing mail cover and two way postage (MacDonald Adam, 2003; Mehta Sivadas, 1995; Weibie Wallace, 1998). Moreover, to improve postal questionnaire response rates few measures were introduced for examples including pencils and erasers in the postage package, sending reminder in the form of text messages or electronic mail. For the study on cost effectiveness of including pencils and erasers, Aveyard et al. (2001) found that there was no benefit shown to set off the cost. Nevertheless, text messages as suggested can be conveniently implemented as a strategy to increase response rate by researchers because participants take shorter time to access text messages on phone than electronic mail ( Keding et al., 2016; Man et al., 2010). Conclusion Selection of data collection instrument is essential to enhance survey quality while taking into consideration the aspect of accuracy, cost and timeliness. Unfortunately, studies looking at comparative result among different data collection methods over the years has produced conflicting outcome (Weigold et al., 2013). In time, health care providers being the technologically sophisticated population may be able to provide higher response rate in web-based survey with the improvement of internet accessibility and successful technology adoption (Weible Wallace, 1998). On the whole, ongoing study is required to monitor the evolution of health care research so that the researchers can decide on the suitable method for their studies.

Life and Work of Leonardo da Vinci Essay -- Leonardo da Vinci Painter

Life and Work of Leonardo da Vinci Leonardo da Vinci had a powerful mind and was a very curious and daring boy. Leonardo was so curious about flying, he jumped off a barn with wings that he made by himself. Leonardo loved nature and exploring. He would also like to draw geometrical shapes. Leonardo da Vinci was born in 1452 in Vinci, Italy. Vinci was a farming community with hillsides, growing grapes, fruit trees and olives. His mother was a peasant woman and his father was a notary. He was often alone, exploring and experimenting in the hills and other areas of his home. This gave him a bond and a love of nature that is reflected in all his art and sculpture. As a teenager, Leonardo was apprenticed to an artist and sculptor, named Andrea del Verrocchio in Florence. By the age of twenty-one Leonardo was an accomplished painter and sculptor. He painted many portraits of royalty, dukes, duchesses, kings and queens. His most famous portrait is the 'Mona Lisa'. The subject was the wife of a Florentine merchant. Its fame is due to her strange and mysterious smile. It is thought that Leonardo used court jesters to make her smile as he worked. Margaret Livingstone, a present-day authority on visual processing, has a scientific explanation about Mona Lisa's smile. When people look at a face, their eye goes to the eyes, and the peripheral vision, (the side vision), which is less accurate, goes to the other areas of the face. So, when someone looks at the eyes of Mona Lisa, the peripheral vision goes to her mouth, and the shadows painted there by Leonardo suggest to the viewer that "elusive smile". If you just looked at her mouth, she doesn't seem to be smiling at all. With Leonardo's extensive study of optics, this could have been deliberate, adding to h is genius. Leonardo experimented with different types of paints and plaster. This was probably one of the reasons for his interest in these arts, because he left so many works unfinished. Through his painting and sculpture, he found away to pursue his experiments and use the things he learned, and still be accepted by the society he lived in.. By 1503 he worked to aid Florence's war with Pisa. He designed an aqua duct plan to cut off the water to Pisa so that Florence would win the war. He was then established as a creative and talented engineer. He was often in the employ of the Nobility for his ... ... are loose papers, which come from various times of his life, are about the physical and geographical effects of water. Leonardo hoped to write a book about this subject. The Renaissance was a special time in the history of man. The word renaissance means rebirth. The Renaissance came following the Dark Ages. It was an explosion of creativity in art, literature, science and music. Leonardo da Vinci was born in these times. He was known as the "Renaissance Man", because he himself was an 'explosion' of all these things, and brought so much to them. Before the Renaissance, people had to spend their entire lives just struggling to exist. As you can see, Leonardo was a genius. He was extremely open-minded in his thinking. He wanted to know things, just for the sake of knowing them. He put pieces of knowledge together in different and new ways, like pieces of puzzles. His imagination gave him ideas that were hundreds of years ahead of his time. What we can learn from Leonardo is there is always something to discover in learning new things, and that something can be found in looking at something in many different ways. And each person can be many things throughout their lifetime.

The Powerful Images of A Clean, Well-Lighted Place, By Hemingway :: A Clean Well-Lighted Place Essays

The Powerful Images of Hemingway's A Clean, Well-Lighted Place The main focus of "A Clean, Well-Lighted Place" is on the pain of old age suffered by a man that we meet in a cafe late one night. Hemingway contrasts light and dark to show the difference between this man and the young people around him, and uses his deafness as an image of his separation from the rest of the world. Near the end of the story, the author shows us the desperate emptiness of a life near finished without the fruit of its' labor, and the aggravation of the old man's restless mind that cannot find peace. Throughout this story stark images of desperation show the old man's life at a point when he has realized the futility of life and finds himself the lonely object of scorn. The most obvious image used by Hemingway in this story is that of the contrast between light and dark. The cafe is a "Clean, Well-Lighted Place". It is a refuge from the darkness of the night outside. Darkness is a symbol of fear and loneliness. The light symbolizes comfort and the company of others. There is hopelessness in the dark, while the light calms the nerves. Unfortunately for the old man, this light is an artificial one, and its peace is both temporary and incomplete. "... the tables were empty except where the old man sat in the shadow of the leaves of the tree that moved slightly in the wind." Maybe the old man hides in the shadows of the leaves because he recognizes the shortcoming of his refuge. Perhaps he is drawn to the shadows so that the darkness of his own age will not be so visible as it would be in the full force of the electric light. His body is dark with the effects of illness. Even his ears bring him a sort of darkness as they hold out the sounds of the world. The old man's deafness is also a powerful image used in the story. "...the old man liked to sit late because he was deaf and now at night it was quiet and he could feel the difference." Deafness shuts the old man out from the rest of the world. In the day, everything must be a reminder to him of his disconnection from the world. The Powerful Images of A Clean, Well-Lighted Place, By Hemingway :: A Clean Well-Lighted Place Essays The Powerful Images of Hemingway's A Clean, Well-Lighted Place The main focus of "A Clean, Well-Lighted Place" is on the pain of old age suffered by a man that we meet in a cafe late one night. Hemingway contrasts light and dark to show the difference between this man and the young people around him, and uses his deafness as an image of his separation from the rest of the world. Near the end of the story, the author shows us the desperate emptiness of a life near finished without the fruit of its' labor, and the aggravation of the old man's restless mind that cannot find peace. Throughout this story stark images of desperation show the old man's life at a point when he has realized the futility of life and finds himself the lonely object of scorn. The most obvious image used by Hemingway in this story is that of the contrast between light and dark. The cafe is a "Clean, Well-Lighted Place". It is a refuge from the darkness of the night outside. Darkness is a symbol of fear and loneliness. The light symbolizes comfort and the company of others. There is hopelessness in the dark, while the light calms the nerves. Unfortunately for the old man, this light is an artificial one, and its peace is both temporary and incomplete. "... the tables were empty except where the old man sat in the shadow of the leaves of the tree that moved slightly in the wind." Maybe the old man hides in the shadows of the leaves because he recognizes the shortcoming of his refuge. Perhaps he is drawn to the shadows so that the darkness of his own age will not be so visible as it would be in the full force of the electric light. His body is dark with the effects of illness. Even his ears bring him a sort of darkness as they hold out the sounds of the world. The old man's deafness is also a powerful image used in the story. "...the old man liked to sit late because he was deaf and now at night it was quiet and he could feel the difference." Deafness shuts the old man out from the rest of the world. In the day, everything must be a reminder to him of his disconnection from the world.

War PropagandaPast, Present and Future Essay -- Essays Paspers

War PropagandaPast, Present and Future Part 1: An In-depth Look at War Propaganda Propaganda consists of the planned use of any form of public of mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political. -Linebarger, Paul Myron Anthony In every aspect of life, there tends to be a desire to have others see things the way we see them. In theory, if we all share the same views and opinions, we can unite for common goals. Propaganda consists of a communicators objective to impose or manipulate a person, or group of people into adopting his ideals. Perhaps the most common place that Propaganda is used is during times of war. Given the choice, most people would most likely not express a love for war. Some are passionately against it, others, though not in love with the idea, support it when it’s necessary. Due to the raw nature of war and people’s reactions to it, there seems to be some force working to mask the negative feelings towards war and unite people in support of it. With regard to war, the purpose of propaganda is to make a particular group of people forget that another group is human. By focusing on a few, simple target ideas that reinforce the notion that another group of people are harmful and inhumane, propaganda is able to unite people in an unrealistic mindset. Understandably, however, governments have a priority to nurture the morale of its people and the armed forces that represent it by intimidating the enemy with the force of natural will. The question of whether or not we choose to accept this harsh reality remains ambiguous, as there will always be two sides to the argument. So as it stands, it is... ...11. Starick, Paul. Iraq War Propaganda; War of Words- the Battle for Hearts and Minds. The Advertiser. March 29, 2003. 12. http://www.disinfopedia.org Propaganda Versus Democracy 13. www.globalissues.org Shah, Anup. War, Propaganda and the Media. August 2004. 14. www.independent.org Horten, Gerd. Radio Goes to War: The Politics of Propaganda World War II. 15. www.medialens.org Miller, David. Eliminating Truth: The Development of War Propaganda 16. www.onlinejournal.com 17. www.propagandacritic.com 18. www.socialistworker.org Pro-war Propaganda Machine. March 2003. 19. www.stentorian.com/propagan.html Levinson, William A. An Introduction to Propaganda. 1999. 20. www.truthout.org Morgan, David. Critic Accuses Media of Aiding US War Propaganda. May 2, 2003. 21. www.spartacus.schoolnet.co.uk

Redbull Marketing Communications Essay

Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

Conflicts Being a College Student

Patrice Williams November 12, 2013 Conflicts of A College Student The daily life of a college student is filled with many conflicts. To begin with, students face everyday conflicts such as having transportation, family issues, financial problems, and also lack of focus and responsibility. In college if one is without a car or a reliable source of transportation every day, it can really affect them in school. One might could have a car but it is currently broke down or someone said they were willing to provide the transportation but possibly not showing up.For example, Nicole’s car has broken down over the weekend now she’s wondering how to get to school Monday morning. Nicole calls her friend Monica to give her a ride to school and then she’ll take the metro back home. This could cause Nicole stress and causing her to take focus off of school work. Second, college students also face family issues and crisis. One could have lost a family member that is causing a l ot of stress or grief on their head while attending school. A student may have a family member or friend at home that causes them stress everyday also.For instance, Mark lives at home with Mom, brother, and sister. Conflict may be between everyone at home that causes Mark stress everyday he comes to school. Next, many students come across financial problems during their college life. Some students may lose their job or simply just don’t always have the funds to get by every single day. A student may be on a payment plan every month to pay for school or a student loan. Having everyday issues such as these can cause stress on the mind of a student that he or she doesn’t need while attending college.Take Mya for example, she’s currently in college and is on a payment plan at school to pay her tuition every month, for this current semester. Mya just lost her job and is finding it hard to come up with the money for this coming month; with her also struggling the prev ious months when she did have a job. This situation is very stressful on Mya and causing her to jeopardize school such as being late, missing assignments, and sometimes not showing up at all. Financial issues can play a huge downfall in a life of a college student.Finally, having a lack of responsibility can cause conflict while attending college. Some students start college but aren’t fully prepared. College students would sometimes start off college as if they were in high school and not strongly aware of the transition. Students hang out and party all night with school being in the morning. They slack on their work and put in high school work ethic instead of College work. Having a lack of focus can also affect students. Conflicts such as all of these can pay a huge part daily in a student’s life.