buy custom Consequences of the Uninsured Problem essay

buy custom Consequences of the Uninsured Problem essay Introduction Health insurance has a lot of benefits, not only to a working population but also to employers, government, as well as hospitals and doctors. Having a health insurance policy ensures that the individuals along with their families are provided with access to quality medical care, such that they can be taken through preventive measures like immunization, maintenance procedures like frequent medical checkups, and early diagnosis to prevent chronic diseases that can be cured if detected early. All these would imply less health care costs incurred by the hospitals and doctors, as early diagnosis prevents the high cost emergency treatments for most conditions. The government also ends up having to spend less money on health care and the employers and their employees pay lower premiums for their cost sharing insurance arrangements. Generally, everyone is covered when there is adequate health insurance coverage. The other side of that story is, however, not as good. The Problem Statement Gruber (2008) reckons that being uninsured implies that ones access to health care facilities is heavily hampered; it leads to cases when people get to a doctor when their health is severely deteriorated, requiring emergency primary care. This means that there are no preventive or maintenance measures, and the possibility that they cannot afford the cost of this care is also real. The expense is thus transferred to the hospital, the government and the insurance policy holders as the premiums get hiked to cover the rising costs of health care. When the uninsured persons are employed, it means they will be unhealthy and thus fail to report to work for a given number of days. Considering that their illness could have been prevented through vaccination or treated early as a minor problem if caught during a frequent medical checkup, this loss of working days is totally unnecessary and often costs the employer a lot in terms of time and money. Impacts of the Uninsured Issue on Various Stakeholders The major stakeholders in the uninsured issue are hospitals, government, employers, patients, physicians and insurers (Ziller, Coburn Youseflan, 2006). All of these groups are exposed by the uninsured issue in one way or another as discussed below. Hospitals often take in the severe cases that need primary care in the emergency department. This is often very expensive in that the cases brought in by the uninsured tend to be preventable or treatable at a relatively cheaper cost, if diagnosed early. The fact that these individuals do not have access to preventive measures and maintenance procedures leaves them vulnerable to conditions that are not only treatable, but also very preventable. Hospitals are typically responsible for the costs incurred in their emergency departments and thus the uninsured hike these costs (Ziller, Coburn Youseflan, 2006). Also, the high numbers of the uninsured populations in the US implies that these hospitals have a heavy work load in the emergency department. More often than not, this compromises the quality of health care that can be availed by these hospitals, unless the funding is matched to the demand. As more uninsured persons seek health care, more funding is required to sustain the quality of the health services at an acceptable level. The government is partially responsible for funding the health sector, and with so many uninsured individuals the budget is bound to be high. Hospitals cannot run without adequate funding and thus the government needs to cover the deficit if the quality of health care is to be maintained (Sered Fernandopulle, 2008). Also, when an uninsured person checks in to a hospital in a critical state and is later on proven unable to cover their bills, the government has to absorb this cost to cushion the hospitals. The physicians also suffer from the uninsured issue, as they have to deal with emergency cases that are treaatable if diagnosed early or even preventable if the patient has access to routine medical checkups and other preventive measures like vaccination. The high uninsured populations also ensure that the physicists have too much work in the emergency departments. It also frustrates them, given the lives that could have been saved and yet end up being lost as a result of delayed medical attention. It can thus be stated that from the physicists perspective, the uninsured issue increases the cost of health care with regards to the high number of patients they have to deal with, compromises the quality of service, as they have to work longer hours and limits access as there are always too many patients seeking their attention in the emergency room for conditions that should have been diagnosed and treated early as minor conditions, or prevented through immunization. For the insured patients, the uninsured issue increases the cost of insurance as the health care costs go up. They are thus forced to pay higher than normal premiums in order to ensure that the hospitals can maintain the quality of care that they are accustomed to. Also, the fact that there are often many cases in the emergency department implies that these insured patients are unable to access their physicists when they have real emergencies to deal with. For the uninsured, the impact is limited access to health care, high cost of health care at the emergency department and, in some cases, poor quality treatment given that the physicians are overloaded at the emergency department. Employers use health insurance as a motivational package to attract and retain a skilled workforce. However, over 80% of the uninsured population is employed or from a working family (Marwick, 2012). This implies that there are a number of employers who do not provide medical insurance coverage for their employees even on a cost sharing basis and yet an employment-based insurance is the most common and convenient one. Having uninsured employees results in too many cases of sick leaves, as well as low employee retention. Buy custom Consequences of the Uninsured Problem essay

How to Learn the Russian Alphabet

How to Learn the Russian Alphabet The Russian alphabet is based on Cyrillic and Glagolitic scripts, which were developed from Byzantine Greek in order to facilitate the spread of Christianity during the 9th and 10th centuries. Some letters in the modern Russian alphabet look familiar to English speakers - Е, Ð £, К, Ð  - while other letters do not resemble any characters in the English alphabet. Russian Alphabet Sounds The Russian alphabet is relatively easy to learn thanks to its principle of one letter per sound. This principle means that most phonemes (sounds that convey meaning) are represented by their own letters. The spelling of Russian words typically reflects all of the sounds that are part of that word. (This will get more complicated when we move onto allophones- variations of possible pronunciations.) Get to know the Russian alphabet by studying all three columns below. The first column provides the Russian letter, the second column provides an approximate pronunciation (using English characters), and the third column gives an idea of what the letter sounds like, using an example from an English word. Russian Letter Pronunciation Closest English Sound , a Ah or aah Far, lamb , B Boy , V Vest , Gh Guest , D Door E, e Yeh Yes , Yoh York , Zh pleasure, beige , Z Zoo , E Meet , Y Toy , K Kilo , L Love , M Mop , N No , O Morning , P Pony , R (rolled) , S Song , T Train , Ooh Boo , F Fun , H Loch , Ts Ditzy , Ch Cherish , Sch Shhh , Sh (softer than ) Shoe , hard sign (non-vocalized) n/a , Uhee no equivalent sound , soft sign (non-vocalized) n/a , Aeh Aerobics , Yu You , Ya Yard Once you have learned the Russian alphabet, you should be able to read most Russian words, even if you don’t know their meaning. Stressed and Unstressed Vowels The next step is to learn how Russian words are stressed, which simply means which vowel in the word is emphasized.  Russian letters behave differently under stress and are pronounced more distinctly  according to their alphabet sound. Unstressed vowels are reduced or merged. This difference is not reflected in the spelling of Russian words, which can be confusing to beginner learners. While there are several rules governing the way unstressed letters are pronounced, the easiest way to learn is to expand your vocabulary as much as possible, naturally acquiring a sense of stressed vowels along the way.

How to Learn the Russian Alphabet

How to Learn the Russian Alphabet The Russian alphabet is based on Cyrillic and Glagolitic scripts, which were developed from Byzantine Greek in order to facilitate the spread of Christianity during the 9th and 10th centuries. Some letters in the modern Russian alphabet look familiar to English speakers - Е, Ð £, К, Ð  - while other letters do not resemble any characters in the English alphabet. Russian Alphabet Sounds The Russian alphabet is relatively easy to learn thanks to its principle of one letter per sound. This principle means that most phonemes (sounds that convey meaning) are represented by their own letters. The spelling of Russian words typically reflects all of the sounds that are part of that word. (This will get more complicated when we move onto allophones- variations of possible pronunciations.) Get to know the Russian alphabet by studying all three columns below. The first column provides the Russian letter, the second column provides an approximate pronunciation (using English characters), and the third column gives an idea of what the letter sounds like, using an example from an English word. Russian Letter Pronunciation Closest English Sound , a Ah or aah Far, lamb , B Boy , V Vest , Gh Guest , D Door E, e Yeh Yes , Yoh York , Zh pleasure, beige , Z Zoo , E Meet , Y Toy , K Kilo , L Love , M Mop , N No , O Morning , P Pony , R (rolled) , S Song , T Train , Ooh Boo , F Fun , H Loch , Ts Ditzy , Ch Cherish , Sch Shhh , Sh (softer than ) Shoe , hard sign (non-vocalized) n/a , Uhee no equivalent sound , soft sign (non-vocalized) n/a , Aeh Aerobics , Yu You , Ya Yard Once you have learned the Russian alphabet, you should be able to read most Russian words, even if you don’t know their meaning. Stressed and Unstressed Vowels The next step is to learn how Russian words are stressed, which simply means which vowel in the word is emphasized.  Russian letters behave differently under stress and are pronounced more distinctly  according to their alphabet sound. Unstressed vowels are reduced or merged. This difference is not reflected in the spelling of Russian words, which can be confusing to beginner learners. While there are several rules governing the way unstressed letters are pronounced, the easiest way to learn is to expand your vocabulary as much as possible, naturally acquiring a sense of stressed vowels along the way.

Public Relations Essay Example | Topics and Well Written Essays - 1500 words

Public Relations - Essay Example Framed by experts as an election of a lifetime, the high stakes enmeshed in the waning economic prospects up for challenge by a more aggressive China combined to smash the historical barriers of racism, religion, class and gender to the very most coveted seat in the land of opportunities. An underdog brand with tags considered negative in the history American politics—a junior Democratic senator of African roots— Obama ignited the country with a well-organized campaign that has gone into history books as a standard benchmark in marketing excellence. Although the 2008 presidential race attracted an impressive array of individuals with known credentials in foreign policy and/or national political experience, Obama’s candidature carried a special burden over and above the nation’s leadership qualities; proving that he had what it takes to break through the virulent barricades of American racism (Balz and Johnson 13). From the very beginning, Obama fashioned h is candidature with a brand of change; a position emphasized at every turn with lucid communication tactics. A candidate with flawless oratory skills, Obama knew that the success of a â€Å"product† begins with nature given attributes. Obama inaugurated his candidature for the top seat with a democratic bent that had marks of inclusivity; the fact that American people were stakeholders in his lifelong career was never hidden from his very first limelight speech. As such, any further breakthrough endeavors had to incorporate them [the American people]. His able approach on the doubts surrounding his religious affiliations, his unique biracial background and the attacks questioning his allegiance to the United States more than gave Americans the feelings of knowledge of a next-door neighbor. With a baggage of confidence crisis that swept through the financial system; a stark reminder of the darkest days of the Great Depression, plus failures of the Bush’s presidency to c ontrol a national debt hovering at its highest, framing Obama as a candidate of change was inevitably a killer jibe to McCain’s prospects of rallying the public behind his bid (Balz and Johnson 11-12). Consistent with change-wrapped messages that were eloquently delivered to the very comfort zones of the American population, Obama’s brand offered voters something different. Change being the centerpiece of the Obama’s campaign strategy, McCain, though experienced enough to lead Americans in a new direction, caught himself in a cage of the status quo, a tag framed by the opponents-the Obama camp (p. 291). By integrating change as the dominant theme to America’s future, Obama’s disadvantages defined by history became no more. At a time in history when the public literally demanded to know more about the government’s handling of a crisis, the Bush’s administration had few answers to offer with little leadership. With the media largely rel iant on the government for public policy information that were plainly scanty, the presidential candidates were worthy sources for an explanation to the state of the economy. For the first time, a rare opportunity to showcase presidential decision-making abilities presented itself at an opportune time; and a vulnerable media was

Assignment Example | Topics and Well Written Essays - 250 words - 233

Assignment Example e 12 workweeks of leave in a 12 month period and twenty-six workweeks of leave during a single 12 month period in the instances when one has to care for a covered service member with a serious injury or illness in instances where the eligible employee is the spouse of a service member or even a parent, son, daughter or next of kin. In the first video, while Mark will need more time, 2 to 3 days every week for his chemotherapy which push his total leave weeks to between 14-15 weeks for the year, and the fact that he will still need some time off at the end of it all, Danielle cannot do anything about extending the FMLA leave for him since the act is very clear about an employee being entitled to twelve workweeks of leave in a 12 month period. In the case of Lucy, the fact that she refuses to disclose the main reason for which she will require the leave makes it difficult to determine whether she will qualify. However, in the case that she still qualifies, then it would be difficult to allow her 2 months off if she has already exhausted his recommended 12 weeks. This will be left to the HR to determine. In the third video, the fact that the employee is pregnant makes her qualify for the FMLA leave for 12 weeks. However, since she has already used 3 weeks to take care of her mother will leave her with only nine weeks hence her request for three more weeks could only be considered in the event that her mother was a covered service member in which case she would be entitled to twenty six workweeks of leave during a 12 month period. and Families of the Committee on Labor and Human Resources, United States Senate, One Hundred Fourth Congress, Second Session, on the Implementation of the Family and Medical Leave Act, May 9, 1996. Washington: U.S. G.P.O, 1996.

Plato - democracy Essay Example for Free

Plato democracy Essay Aristotle was a pupil of the famous philosopher Plato. During his lifetime (384-322 BC) he learned and taught Socratic philosophy which was taught to him. He was taught this philosophy by Plato, who is responsible for all of Socrates written works since Socrates himself did not write down his teachings. During his teen years he was enrolled in Platos â€Å"Academy† where he then taught for about 20 years after his graduation. After this he started his own school called the â€Å"Lyceum†. Here he  taught of philosophy and politics. His political teaching broke down regimes into six categories. These categories are then broken down into three groups of pairs. Each of these pairs has one â€Å"good† form and one â€Å"bad† form. The first tier consists of Monarchy and Tyranny. Each of these is â€Å"the rule of the one†, but according to Aristotle, a Monarchy was better than Tyranny because a Monarch puts the needs of his people before his own. The second tier is Oligarchy and Aristocracy. Both of these are  Ã¢â‚¬Å"the rule of the few† but Oligarchy was considered a better form because the Oligarchy was not necessarily influenced by money and class whereas Aristocracy was. The third tier was Polity and Democracy. Both of these were â€Å"the rule of the many† but Democracy was considered better for the same reasons that Oligarchy was better than Aristocracy. With his teachings of philosophy, and his image of an ideal regime which could possibly be attainable (unlike his predecessor Plato â€Å"ideal city†). he was a very influential character in the future of society. Due to his father being a court physician for King Amyntas of Macedonia, Aristotle was a childhood friend of the later King Phillip. His friendship with King Phillip was the main reason he was asked to teach Phillips son Alexander (later known as Alexander the Great). Aristotle played a pivotal role in the development of Alexander the Great and it is quite possible that he would have not had such a conquest as he did had it not been for Aristotles.

Shakespeares Othello - Abnormal Psychology and Iago Essay -- Othello

Abnormal Psychology and Iago in Othello  Ã‚        Ã‚  Ã‚   When the Bard of Avon created the evil Iago in the tragedy Othello, he entered into the area of irrational behavior and abnormal psychology. This essay will examine this branch of science as it relates to the play.    David Bevington in William Shakespeare: Four Tragedies describes the irrationality and self-destructiveness of the ancient’s behavior:    Emilia understands that jealousy is not a rational affliction but a self-induced disease of the mind. Jealous persons, she tells Desdemona, â€Å"are not ever jealous for the cause, / But jealous for they’re jealous. It is a monster / Begot upon itself, born on itself† (3.4.161 – 163). Iago’s own testimonial bears this out, for his jealousy is at once wholly irrational and agonizingly self-destructive. â€Å"I do suspect the lusty Moor / Hath leaped into my seat, the thought thereof / Doth , like a poisonous mineral, gnaw my innards† (2.1.296 – 298). (223)    Blanche Coles in Shakespeare’s Four Giants affirms the Bard’s commitment to abnormal psychology, and his employment of same in this play:    That Shakespeare was keenly interested in the study of the abnormal mind is commonly accepted among students. [. . .] The suggestion that Iago may have been intentionally drawn as a psychopathic personality is not new. [. . .] Even a casual scrutiny of a book on case histories of psychopathic patients will find Iago peeping out from many of its pages. Still more, Iago’s name will be found appearing occasionally in bold print in books on abnormal psychology.(89-90)    Evidence of his psychopathic personality is seen early in the play. He manipulates the wealthy Roderigo into awakening the senator Brabantio (â€Å"Ro... ...hall ne'er look back, ne'er ebb to humble love,   Ã‚  Ã‚  Ã‚   Till that a capable and wide revenge   Ã‚  Ã‚  Ã‚   Swallow them up. (3.3)    Iago is so in control of the general’s contorted mind that he specifies how the Moor should kill Desdemona: â€Å"Strangle her in her bed, even the bed she hath contaminated.† And the general dutifully responds, â€Å"Excellent good!† The enthusiastic answer causes one to suspect that the ancient’s psychopathology has taken possession of the Moor.    WORKS CITED    Bevington, David, ed. William Shakespeare: Four Tragedies. New York: Bantam Books, 1980.    Coles, Blanche. Shakespeare’s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

Business Model and Strategic Plan Essay

INTRODUCTION Why do businesses need innovation is simple, the world is changing at a rapid speed and no one can predict what is coming in the future. Organizations are facing many new types of vulnerabilities everyday. Innovation helps to determinate the strategic management within an organization and prepares organizations for the unforeseeable change and to make the change. Although very organization have different priorities, or balance the unique issues of their own, ignoring the innovation, or implementing the strategic plan inefficiently can bring risks of losing key employees, inefficiency of the operation, and lose competitive advantages to the competitors. This paper will create a new division for Starbucks Coffee Co. Using this division as an example to explain the importance of the innovation in company’s vision, mission, and values, and how it related to strategic management. THE NEW BUSINESS MODEL Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Today, with more than 21,000 stores in 65 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, the company strives to bring both their heritage and an exceptional experience to life. (Starbucks.com) Since the first Starbucks opened in 1971, the company has a goal to share great coffee with friends and help make the world a little better place. (Starbucks.com) To better server Starbucks Coffee’s customers, and provide quick and easy coffee for the people who have to fight the morning or anytime traffic, Starbucks coffee co. has purposed a new business model of Self Severed Coffee Machine. This new Machine will be located outside of Starbucks stores, shopping centers, and large office buildings to better server the consumers who does not have time to wait in line and get their favorite cup of coffee. COMPETITIVE ADVANTAGES In this tough economic climate, Starbucks needs to compete smart, this means to stay a step head on ensuring the best response to customers’ need and demand. It is often to see a line of customers either inside the store or in the drive through. While we appreciate the their patience to wait in line, we also share their frustration. It is our intention to ensure everyone loves his or her coffee. While we are proud that every cup is made to earn our customers’ satisfaction, we are also spending a considerable amount of time on making them. The Self Served Starbucks machine has an ability of produce majority flavors of the coffee, which our customer likes. Simply pay the cash, wipe the credit card, or scan the mobile Starbucks App on your smartphone, the machine will make a fresh brew cup of coffee in just 45 seconds. With this machine outside of store or mall, our customer can save time on waiting in line. Even more convenient, the machines outside of the office building not only can save our customer a trip to the coffee shop in the morning, also be able to enjoy a hot fresh coffee when they sat down by their desk. This new machine can ensure the competitive advantage by its product differentiation, more focused group on customer service, and operational efficiency. MISSION VISION AND VALUE Starbucks’ mission is a reason for the company’s existence. With the unique style of combining both, our vision and mission statement is â€Å"to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.† (Starbucks.com) To align with this mission statement, our new division’s mission statement is to † bring the best quality coffee and convenience to our customers on the go, one machine at the time† This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division’s mission statemen ts include descriptions of Starbucks’ target market, the geographic domain, and concern for survival, growth, and profitability. SWOTT ANALYSIS Being the giant leader of the coffee and snacks industry, Starbuck coffee company needs to develop a strong strategic plan through the analysis of SWOTT. SWOTT stands for strengths, weaknesses, opportunities, threats and trends. A SWOTT analysis identifies strengths and weaknesses within a company, and outside opportunities and threats. The most important parts of a SWOT analysis specify the actions that correspond to the elements the company identify. By using the results of the analysis to improve the situation of the new division, we can reduce the likelihood of developments that negatively affect the business while improving performance. (Smallbusiness.Chron.com) EXTERNAL SWOTT Starbuck is currently in the retail coffee and snacks industry. The  self-serve coffee machine will be able to satisfy customers not just a cup of coffee but also tea, water and juice, which Starbuck currently provide in the store. The loyal based reward programs provide customers with convenience, giving presents, and increasing frequency of the machine visit. Although there will not be any customer service involved, but the efficiency of leveraging technology with the capability of mobile App will still attract customers. The machine will provide extra ideas on the screen related to recycling and reducing waste; this is a great way to communicate with people about the social responsibility initiatives of the company. Due to the economic crush in 2008, this industry has experiencing a major downfall in sales. Because of the sensitivities to the macroeconomic factors, most of industry consumers have to give up extra expenses such as over priced drinks, snacks, and food. However, with economy slowly recover, consumers will start feeling the relaxation of the financial situation, it is safe to say, this industry will has a considerable amount of growth in the near future. With Starbuck having the most of market share in the industry, they have a monopolistic competition. By far the biggest threat the company face is the mature stage of the industry. Dunkin donuts, McDonalds, or Pete’s coffee are all the main pressure on Starbucks. Starbucks brand recognition and the convenience of the self-severed machines differentiates itself, the brand and the machine will draw more customers’ attention, gain competitive advantages for the company. INTERNAL SWOTT The self-served Starbucks coffee machine will be located in some of the most prime and strategic location across the city such as universities, office buildings, and grocery stores. They will primarily targeting mid-income individuals and students. This strategy will gain competence due to the customer convince factor. The Starbuck coffee-pricing factor does pose a weakness to some targeted consumers; however, the self-severed machine will be 5% cheap because there are no labor costs involved. Expansion into a global market is an opportunity for these machines. Starbucks has a great growth potential in further expanding into the emerging and developing  markets. The company can leverage their size, experience, financial prowess and efficiencies to make new market share. (Forbes.com) Starbuck has putting significant amount of time and money on training their employees. Their employees are known for highly knowledge and experienced. They are the main assets of the company and they are provided with great benefits like stock option, retirement accounts and a healthy culture. This effective human capital management translates into great customer services. It was rated 91st in the 100 best places to work for by Fortune Magazine. (CNN.com) The internal threat for Starbucks currently is the change of life style and taste choices of consumers. More and more customers are shifting towards healthy foods and drinks; this treading can hurt the coffee culture of the company, even to industry in the future. BALANCE SCORECARD The Balanced scorecard is a management system that enables organizations to clarify their vision and strategy and translate them into action. It also provides an organization with feedback of both the internal business processes and external outcomes, which allows for continuous improvement of strategic performance and results. Develop the strategic objectives for the new division of the Starbuck in the balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining the new vision and mission. Below are the three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). FINANCIAL PERSPECTIVE How to gain the market share is the objective in financial perspective. This is aggressive strategy the new division can use to power our organization and weaken the competitors. The new † Self served coffee machine† can gain market shares by: One: New technology. This market has always been a high growth market, and high growth markets has less competitors, it means they will not fight our  efforts as fiercely. Two: Innovation. This new machine is absolutely a breakthrough innovative idea once it is release into the market. Innovation can help the new division obtain large market share. Three: Strategic Alliance. The new machine can advertise other products, which is great choice when drinking coffee. If the alliance company can help with founding, we can lower our coffee price. This is efficient way to lure customers from competitors. CUSTOMER VALUE PERSPECTIVE How do we create value for our customers are the objective for the customer perspective? Customers are the key factor to an organization success. Creating value for our customers in three ways: One: New Value. This is the most challenging way to impress customers. By setting new machines by the office buildings or school parking lots will be most convenience for people do not have time to stop for coffee in the morning, or anytime during the day. Two: More value. The machine will provide the same product as in a Starbucks coffee store, but cheaper. Three: Better Value. To expend on the existing value, the customer will be able to purchase snake from the machine. The addition product provided will simply delivering more powerful impact to consumers. PROCESS OR INTERNAL OPERATIONS PERSPECTIVE How we measure the new division performance? The new division will have its own survey attached to the machine. Customers are the top choice for us to know what does the new division do to make them come back for more. Also, customers can leave feedbacks and advice via Facebook, Yelp, or preferred  social Media. Our new division will make huge impact on the organization, because it will release the busy traffic in the morning for the store location. LEARNING AND GROWTH (EMPLOYEE) PERSPECTIVE There is no employees’ turn over or retention involved with the â€Å"Self served machine† However, the mechanics are needed for the daily maintenance and refill. The new technology will notify the mechanic department if the machine needs any attention or checkups. COMMUNICATION PLAN While having a strategic plan, mission and vision Statement is crucial for the new division, but crafting and developing this plan is only the half of the battle. To have a communication plan is one of the most important factors after the plan and analysis is finalized. Although the new division will not have any human operating the machine, there are still the needs of new policies and procedures to be carried out. The effective of these policies and procedures are most likely effect the success of the plan. For example, machines maintenance schedule, or refill of the machine. Failure to take communication plan into account can cause disastrous. MONITORING AND CONTROL Our new business plan is a comprehensive document that outlines key elements of how we going to operate this new division. The plan typically includes an assessment of the market and the competition, operating budget breakdown, and short and long-term business goals. (smallbusiness.chron.com) There are three suggest way to monitor and control our new plan: CREATE PLAN REVIEW DATES Any new business plans within an organization needs to be reviewed on a regular basis, especially the expectancy of the busy traffic with the new  self-served machine. The new division management needs to set a date, this can be quarterly or annually, to review the long-term and short-term goals. Conducting the comparative analysis will help to ensure the strategic plan is on the right path. DEVELOP A TRACKING SYSTEM The management team of new division needs to develop a new tracking system to assess how the sales are doing regularly. For example, if the target sales goal is 5000 cups per month, then track the sales weekly or twice a month to monitor and control the process. Monitor key elements frequently. Key elements of the business plan include research on the market and competition as well as revenue projections. Each of these elements is subject to rapid change, and the management team should remain aware of where you stand with regard to these issues. (Smallbusiness.chorn.com) COORDINATE BUSINESS AND MARKING PLANS Our new division will have both business and marketing plans. Sometimes, they overlap in several ways. For example, if the Marketing plans calls for a major launching campaign with the media, but the business plan’s revenue prediction rejects that plan, then the managers needs to revise the plan to stay on track. ETHICS WITHIN THE NEW DIVISION Ethical behaviors and organization social responsibility is one of the key factors to bring large benefits for the business. With the new self-served coffee machine, it attracts customers with Starbucks signature products, thereby to boosting sales and revenue. It will create more jobs, therefor, help with unemployment. It will also attract more investors and keep the company’s share price high, therefor, protecting the business and employees’ benefits. CONCLUSION The fact is brutally simple: the accelerated change within the business world is unavoidable. Evidence shows in current business world, customers are changing their needs and interest each day, markets are relentlessly unstable, and competitors are more aggressively capture any chance possible at new ideas. With technology advances faster and faster, and modifying the traditional strategic management that it touches, Innovation has become what shapes the current strategic management trends, and the right strategic management is the key to business success. References: Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage Mission and Vision Statements. Retrieved from: http://www.referenceforbusiness.com/management/Mar-No/Mission-and-Vision-Statements.html History of Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage How to Monitor & Control Your Business Plan. Retrieved from: http://smallbusiness.chron.com/monitor-control-business-plan-41401.html by Lisa McQuerrey, Demand Media The new plan of the Starbuck coffee. Retrieved from: http://www.forbes.com/sites/walterloeb/2013/01/31/starbucks-global-coffee-giant-has-new- growth-plans/ Why Perform a SWOTT Analysis? Retrieved from: http://smallbusiness.chron.com/perform-swot-analysis-5050.html 100 best company to work for. Retrieved from: http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/94.html

IKEA in Australia

As a part of International Advertising ADV301 we were assigned to research an advertising campaign for a product or brand that is marketed locally as well as internationally. To write a report comparing and contrasting the actual advertisements/commercials and campaigns taking various factors into account. The following report will examine the world’s largest furniture retailer Ikea. By studying Ikea’s global strategy as well as the national strategies and the different advertisement internationally and domestically one will get a deeper understanding of their marketing and advertising executions. The advertisements that will be reviewed in this report are two TV commercial, one from Australia and one from the UK. I chose Australia and UK just to show that even countries with similar cultural preferences can have very different approaches. Background A Swedish man named Ingvar Kamprad in a small town called Älmhult, Sweden, founded Ikea in 1943. The company distributes its products through its retail outlets located in over 39 countries. As of October 2010, the chain has 313 stores, most of them in Europe, North America, Asia and Australia (Ikea, 2010). Ikea’s vision is to create a better everyday life for the many people (Ikea, 2010). Their business idea supports this vision by offering a wide range of high quality, well designed and functional home furnishing products to low prices so that as many people will be able to afford them as possible. Ikea has made this possible by using inexpensive materials in a novel way and minimizing production, distribution and retail costs. IKEA and Advertising IKEA’s positioning statement is â€Å"Your partner in better living. We do our part, you do yours. Together we save money†, referring to the ready-to-assemble furniture. The brand image is the result of over 50 years work by Ikea’s co-workers at all levels all over the world. The actions done, things being said, the products offered, the low prices, presentation of product range and the information provided to customers all contributes to the overall image. Ikea has a long tradition of marketing communication and has upon till recently mainly focused on print media, which has shown to be successful. However in the last five years additionally media have been used to an extended degree including TV, radio and Internet (Wise, J., 2000) During the years Ikea has had a number of controversial TV commercial, some have even been banned form certain countries throughout the world. However Ikea believes that their controversy is what makes them stand out and separate them from their primary competitors. The marketing department means that if you like it or not it engages people, it provokes conversation and debate, which successfully results in raising awareness of the brand and increasing sales (Wise, J., 2000). Ikea uses advertising to support many different areas of the business including brand awareness, store themes, catalogue drops and store openings. Every year Ikea publish a free catalogue distributed both in stores and by mail. The catalogue is published in over 36 countries and translated into 27 languages worldwide. The catalogue consumes 70% of the company’s annual marketing budget and is considered to be the main marketing tool of the retail giant. 110 million catalogues were circulated last year – three times higher than that of the Bible, with 13 million of these being available in the UK (Ikea, 2010) Advertising strategy IKEA’s target audience is the same in each country they are situated in and is roughly described as â€Å"everyone† but mainly focusing on young families and couples starting out. â€Å"You have more ideas and ambitions than you have a thick wallet during that period of your life, we think Ikea fits in mostly there† says Christer Granstrand, head of Ikea's international marketing department (Wise, J., 2000). However the target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. Most of Ikea’s ads are known to have a sense of simplicity, practicality, rebelliousness and the unexpected. Ikea has managed to maintain a kind of overall brand personality across the markets, even if the company is split by country into franchises operating with almost complete autonomy, including setting its own advertising budget and developing its own marketing initiatives (Wise, J., 2000). This means that the decision process is centralized but the advertising approach is regional (Mueller, B. 2006). Campaigns are based around the unique marketing conditions and cultural sensibilities of each country. Ikea realized that to strengthen its presence in the global market it was necessary to localize. They have over the year worked with different advertising agencies to bring out some of the most creative and unconventional television spots across the globe. Ikea uses a standardized strategy with modified executions. Within a homogeneous environment advertising standardization is recommendable. If, on the contrary, environmental variables across markets are heterogeneous, customized advertising should be favored (Oboulo, 2010). Some studies argue that a standardized advertising strategy is the most desirable option when consumer needs are universal, while others argue that adaptation of the advertising strategy across boundaries is more appropriate due to differing consumer buying motives and cultures. Languages barriers, media limitation and culture diversity are three major factors that need to be taken in to consideration when developing a strategy. Language is one of the major barriers to effective communication through advertising. The problem involves different languages of different countries, different languages or dialects within one country. Communication is impeded by the great diversity of cultural heritage and education which exists within countries and which causes varying interpretations of even single sentences and simple concept (Payne, N., 2009) Even the simplest and most taken for granted aspects of advertising need to be carefully researched. Colors, numbers, symbols and images do not all translate well across cultures. Ikea sells home furnishing products, but not just products but also a way of life, they sell a lifestyle. The lifestyle we have and the way we live differs enormously between cultures and that insight is something Ikea has taken into account not only by tailoring the product range depending on the market but also adapting the advertising execution accordingly. For example, European spots, particularly those in the UK, are more in your face than those in North America, which tend to be more comedic. However Ikea has in general over the last years moved towards idea advertising and away from product and price spots that define many of the chain's competitors (Wise, J., 2000). A reason for Ikea’s international marketing success is that executives from Sweden are located wherever Ikea has a head office such as across Europe, North America, Asia and the Middle East, which helps to carry forward the company’s corporate culture (Wise, J., 2000). The international marketing department develops common strategies during meetings with local marketing managers where they look at common values, ideas and how they would fit with the traditional vision of Ikea.

34 Important SEO Tips You Need To Know Now - CoSchedule

34 Important SEO Tips You Need To Know Now Search engine optimization often seems  like magic  to newcomers. The elements of a strong SEO strategy often arent obvious  to an untrained eye. However, once you understand how  the basics work, you can: Dramatically increase your organic search traffic Increase your conversion rate Generate more leads and revenue Despite rumors to the contrary, SEO isnt dead. Furthermore, even the best content needs some help getting found. Thats where these 34 SEO tips will come in handy. Whether youre a beginner just getting started, or an expert looking for a quick refresher, this post provides a basic understanding of the most essential elements necessary for SEO success. Plus, weve also included an on-page SEO checklist to help you  nail every blog post you write. Table of Contents: 6  Tips On How To Do Keyword Research 2 SEO Meta Tag Formatting Tips For Optimal Search Snippets 7 SEO Writing Tips To Create Better Content 4 Image SEO Tips 3  Internal Linking Tips To Avoid Over-Optimization 5 Simple Link Building Tips 4 Additional WordPress SEO Tips 3 Tips For Measuring SEO Success Resources For Further Learning Why Is SEO Important? You may have heard rumblings that SEO is an outdated practice. You might have even heard that basic search engine optimization is completely unnecessary in 2016. However, this couldn't be further from the truth. In fact,  SEO is as important as ever. Furthermore, if you're not paying attention, you might  not be getting all the traffic you could be.  While search engine algorithms and SEO best practices are constantly evolving, it's still important to know the basics and not rely on luck to get your content to rank. That's where the following tips come in hand. 6 Tips On How To Do Keyword Research Keywords are essential to  any sound SEO campaign. Search engines need them to understand what your post is about. Users need them to help find answers to their questions. Your goal is to create great resources  that answers common search queries. Tip 1: Learn How To Use The Google Adwords Keyword Planner The Google Adwords Keyword Planner is every marketer's trusted warhorse for keyword research. It's useful for uncovering  keyword search volumes and generating additional keyword ideas.  Check out this video below to see how it works: Tip 2: Use SERPs.com's Free Keyword Research Database We love this free keyword tool from SERPs.com. It's fast, effective, and incredibly easy to use. Here's how it works: Go to the Keyword Research Database. Enter a keyword and click "search": It's as simple as that. Tip 3: Use  SEMRush To Gauge Keyword Difficulty If you have a paid Moz subscription, then you know how useful their Keyword Difficulty tool can be. However, what if you can't afford a premium SEO software suite? Enter SEMRush. While they do offer paid plans, you can easily use their Keyword Difficulty tool with a free subscription: 1.   Sign up for a free SEMRush account. 2. Find Keyword Difficulty in the left-hand navigation. 3.  Enter  keywords you'd like to check (up to 10 at a time) BONUS TIP: Choosing effective keywords requires strategy. If your blog is new, it may be better to target keywords with low competition (under 50%), even if they don't have high  search volume. However, if your blog is well established, consider ignoring keywords with less than 500 - 1000 monthly searches. Tip 4: Use The Keyword Planner For Competitive Research We've covered how Google's Keyword Planner is useful for gauging keyword search volumes. However, you can also use it to generate keyword ideas based on your competition. 1. Start with a fresh search for keywords based on a website: 2.  Enter a competitor's domain or landing page URL to use as a basis for keyword ideas: 3. You have now generated tons of keyword ideas based on what your competitor could potentially target. Consider going after these keywords before they do, or check to see if they're already ranking on these terms. Tip 5: Use SEMRush To Find Your Competitor's Top Keywords SEMRush is another useful tool for uncovering  competitor's keywords. 1.  Log into your account and click on Organic Research: 2.  Enter a domain and see which keywords it's ranking for: Using this process, you might be able to find keywords you wouldn't have thought to  target. Are you doing #keyword #research the right way? Tip 6: Find And Incorporate LSI Keywords Sometimes, people use different terms to search for the same thing. Google and other search engines know this. In order to deliver the best user experience, their technology needs to serve up results that match not only keywords, but the intent behind those keywords. Latent semantic indexing (LSI) refers to the algorithmic technology that helps search engines understand the relationships between different but similar keywords. LSI keywords, then, are search terms that may mean the same thing, or are closely related to one another. The LSI Keyword Generator makes it easy to find these keywords fast. Enter a keyword, and it'll return a list of related terms to weave into your content. Feeling lost? That's okay. We've written an entire post on LSI keyword research that should help. Plus, we'll talk more about how to implement these keywords in a few moments. Back To Table Of Contents 2  SEO Meta Tag  Formatting  Tips For Optimal  Search Snippets Meta tags are snippets of text that exist in your website or blog's code. According to Search Engine Watch: HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.  The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page. Simply, it â€Å"explains† the page so a browser can understand it. There are two meta tags  you need to customize for every post on your blog. They are the title tag and the meta description tag. The title tag tells users and search engines what your web page is about.  Meanwhile, the meta description tag provides readers with more information about your page. Both are displayed in search engine result pages (SERPs). The title tag tells users and search engines what your web page is about. #SEOHere is what they look like in the search results: Tip 7: Know How To Write Strong Title Tags There are three essential elements (plus one that's optional) to writing a quality title tag: They should be no more than 70 characters long (as of May 2016). Google will cut off anything longer than this length. They should include your post's primary keyword as far to the left as possible. We'll touch on keywords a bit more in a few moments. They should include some type of value proposition (if appropriate) to entice users to click. Additionally, you may want to include your blog or company name  at the end. This can help reinforce your brand in SERPs, but it also takes up space. Tip 8: Know How To Write Strong Meta Descriptions Meta tags should give readers a reason to click your search result. Think of them as ad copy for your blog post. Here are a few important technical items to remember when writing meta descriptions: They should be no more than 156 characters long. Once again, Google will truncate anything over this length. However, they should be long enough to provide a useful description of your post. They should include your primary keyword. Even though meta descriptions don't impact rankings, including your keyword helps reinforce what your page is about to readers. BONUS TIP: Want to see what your title tag and meta description will look like before publishing? Use a free online SERP preview tool. Here are three different options: Portent's SERP Preview Tool Moz Title Tag Preview Tool Content Forest SERP Preview Tool A SERP preview tool can be useful for seeing how your search snippets will appear before publishing your blog post. New to #SEO? Don't overlook your title tags and meta descriptions:Back To Table Of Contents 7  SEO Writing Tips To Create Better Content You've probably heard the cliche "content is king." We've heard this line repeated more times than we'd like to count. However, the sentiment behind this phrase rings true. You can't have an SEO strategy without  quality content. Follow these tips to write copy that's well-optimized for search engines without sounding spammy or mechanical. Tip 9: Include Your Primary Keyword In The Right Places It's important to make sure your primary keyword is included in several different places in your post. This is one of the most basic elements of on-page SEO. BONUS TIP: Remember, each blog post you publish should only target one primary keyword. The same goes for static website pages as well. Tip 10: Use Longtail Keywords Throughout Your Post Copy Longtail keywords are longer variations of your primary keyword. For example, if your primary keyword was "content marketing," some long  tail variations might include: content marketing ideas for solo bloggers content  marketing tips for small businesses software solutions for content marketing success These are just a few hypothetical examples. Tip 11: Understand  Latent Semantic Indexing Latent Semantic Indexing  refers to the way search engines look for relevant themes on web pages, rather than just keyword densities. According to long-time SEO expert Bruce Clay: In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term. Though your text content should include your main keyword or phrase, the content should never focus solely on that keyword or phrase. There is a possibility that Google may see the page as being over-optimized and penalties or a dip in rankings may result. In other words, use synonyms and phrasing variations of your primary keyword. Don't just repeat your primary keyword ad nauseam. This will look redundant and spammy both to readers and search engines alike. Use synonyms and phrasing variations of your primary #keyword. #SEO #BloggingMoz CEO Rand Fishkin  does a great job of explaining how to use semantically connected keywords: Tip 12: Write For People First, And For Search Engines Second Always write content with your audience in mind. If something sounds overly mechanical and over-optimized for search engines, readers will notice. This means you need to avoid keyword stuffing. Don't stick keywords everywhere possible in your post. Instead, spread them out naturally throughout your post. Odds are, you'll include long tail keywords naturally as you write anyway. Here's an example of a well-written sentence including the keyword "burrito recipe": "Learn how to make this excellent burrito recipe at home." Here's an example of what keyword stuffing might look like in this instance: "This best burrito recipe will help you make better burritos using black beans than any other recipe." One of these sentences reads clearly and includes the primary keyword in a useful way. The other sounds unnatural and over-optimized. BONUS TIP: If you have to make a trade-off between creative copy and SEO, lean toward creativity. Yes, your content needs to be properly optimized to get found. However, no one wants to read boring content. Make it a priority to ensure that what people read when they find your post is interesting. Tip 13: Make Sure Your Content Is Comprehensive Comprehensive blog posts should be as long as needed to thoroughly cover a topic. Studies show that blog posts with  at least 1,500 words rank best. Another study from Neil Patel ups that claim to 3,000 words.  These studies tell us two things: 1.  Search engines want their users to have a great experience. That means that you'll need to help them find the right information fast. For this reason, search engines  prefer to rank content that thoroughly answers a user's question about a topic. Ideally, they want your content to tell them everything they need to know without having to check another search result listing (which slows down the user and creates a weaker user experience). 2. It takes a fair amount  of words to really cover most topics thoroughly  (somewhere in the 1,500 t0 3,000 word range, or more). This doesn't mean you need to  pad your content with filler to hit a high word count. That won't help you create useful content or rank highly in search engines.  Do the following instead: Recommended Reading: This Is The Ultimate Blog Writing Process To Create Killer Posts Tip 14: Understand The Importance Of  Unique Content For SEO SEO experts have been telling people to create unique content for years. However, they don't always follow up with what "unique content" really means. When it comes to content marketing and SEO, unique content: Includes original verbiage that isn't duplicated elsewhere on the Web. Duplicate content is classified as content that is exactly the same or extremely similar. Includes material or types of content that other blog posts  on the same topic are missing. Includes knowledge or expertise other sources cannot easily duplicate. Here are some ways to ensure your content is unique: Use CopyScape to ensure your copy does not match any other web page word-for-word. Manually review the top ten posts and pages currently ranking for your prospective keyword. Identify information that's missing from these posts. Make sure that info is present in your own content. Add types of content to your post that others are missing. This could include videos, infographics, image galleries, PDF downloads, or other types of content that add unique value to your post. If you have original research or data,  include it in your posts. Readers and search engines both love original research because it provides unique value others can't deliver. That makes your content more valuable,  attracting back links and establishing your blog as a topical authority. BONUS TIP: This in-depth post about unique content from Distilled (a respected London-based SEO and content marketing agency) is a must-read. While it was published back in 2013, its insights are as true today as they were then. It's also a great example of what  a comprehensive and authoritative blog post looks like. Tip 15: Use Correct H1 - H6 Tags Using correct heading tags makes your posts easier to read. It also makes it easier for search engines to accurately interpret and index your content. You can find your heading controls in WordPress here: IMPORTANT NOTE: Each post and page on your site should include only one H1 tag. However, you can use multiple H2 - H6 headings as appropriate. Generally, it's considered a best practice to have four or fewer font sizes on a page as well. Consider using H2's for sub-headings, H3's for points beneath those subheadings, and use H4 tags sparingly. This will help you create well-structured posts that readers and search engines can easily interpret. Back To Table Of Contents 4 Image SEO Tips Search engines can't "look" at your images to determine their content. Instead, they use a handful of other data points to understand what your images are. Tip 16: Include  Keywords In Image File Names File names are important element that search engines need to accurately interpret image content. Follow these guidelines: Separate words in image file names with - (dashes) and not _ (underscores). Include your primary keyword phrase in one image on your post (ideally, a post header image). Here's what a well-formatted image file name might look like: super-awesome-keyword.jpg even-better-keyword.png the-best-keyword-yet.jpg You get the point. This is something that's often overlooked, but it can help you rank in image searches. It can also help support the overall SEO performance of your blog posts. BONUS TIP: Stick to using .jpg and .png files for your blog images. Tip 17: Avoid Using Image Title Tags You might notice that WordPress fills in image titles by default. However, there is some debate around how useful they are for SEO. After all, if you've given your image a descriptive file name and alt text, users and search engines alike should have all the information they need to understand your image. Including title tags isn't likely to hurt your SEO. It won't help much either, and it could cause your images to appear over-optimized (by trying to stuff too many keywords in your image data). Tip 18: Learn  How To Write Image Alt Text Alt text essentially provides alternative information to describe an image's content. You can easily edit image alt tags in WordPress here: Alt text is important for two reasons: It's used by Google to help it understand images (since it can't actually "see" images like a person can). If a browser can't load an image for some reason, alt text helps users understand what the image should be. Tip 19: Upload Images At The Exact Size You'd Like Them To Appear Bloggers often upload large images into WordPress, and then adjust the display size within the CMS. However, this slows down page load speed because it forces WordPress to resize the image as it's trying to load the page. Since page load speed is an important SEO factor, that can cause a problem. The solution is to upload images with the exact dimensions you want them to appear with. That way, your CMS won't have to work as hard to load your images. For example, the column width of the blog is 770 pixels. Therefore, we upload our images at 770 pixels wide (or less). If you want to find the exact  column width of your own blog, try using this Page Ruler extension for Chrome. It makes it easy to measure pixels: BONUS TIP: If you have a high volume of oversized images on your blog, it's probably not worth your time to retroactively re-size them. Simply keep this in mind moving forward. We've made this mistake before in the past too. Back To Table Of Contents 3 Internal  Linking Tips  To Avoid Over-Optimization Search engines use links to determine relationships between different pages and web sites. That's why it's important to earn backlinks from high-quality sites to improve your SEO. It's also important to make sure relevant pages and posts on your own site are linked as well. However, going overboard with optimizing internal links can get you in trouble with search engines. Follow these two tips to make sure you don't overdo it with internal linking. Tip 20: Make Author Bio Box Links No-Follow This tip requires some explanation about what follow and no follow links are. Follow links pass link equity in search engines. This means they tell search engines, "Hey, this page we're linking to is important." This directly impacts search engine rankings. No-follow links do not pass link equity. Search engines do not count no-follow links when calculating search engine rankings. Google doesn't want to see you creating garbage content just to get links. Readers don't either. Google doesn’t want to see you creating garbage content just to get links.To combat this, Google issued a warning to bloggers to make author box links no-follow. Even if your guest posts are legitimate and high-quality, making bio box links no-follow avoids creating the appearance of spamming (because search bots sometimes have difficulty telling the difference between what's legitimate and what's not). BONUS TIP: Consider using Gravatar to implement bio boxes on your blog. Not only is it super convenient and well-integrated with WordPress, it automatically applies a no-follow tag to all links. This is the solution we use for author bio boxes here on the blog. Tip 21: Avoid Over-Optimized Anchor Text On Internal Links Anchor text refers to the highlighted words used to link to another page. Search engines use anchor text to help them understand relationships between  linked pages. For example, if your anchor text is "burrito recipes," search engines can infer that the page you're linking to is probably related to making burritos. It can also understand that making burritos is relevant to the page where the linked text exists. It's important to make sure your anchor text is not over-optimized. This is especially when linking internally to your own posts. Here's why: Search engines use links to determine how important a web page is. More links from high quality pages  gives a post more authority to search engines. Links with anchor text related to a post's targeted keyword reinforce that post's authority for that keyword. Therefore, building lots of links with related  anchor text to a post will improve its rankings in organic search. However, you need to be careful not to use anchor text that is an exact match for the keyword the linked page  is optimized for. For example, let's say you have one page targeting the keyword  "burrito recipes" and another page targeting "burrito catering services" (please bear with me and my burrito obsession here). If you were to place a link (or worse, multiple links) from your burrito recipes page to your catering page, using the exact-match anchor text "burrito catering services," this would be considered SPAM. There's a good reason search engines consider over-optimized anchors to be spammy, too. The tactic has been over-abused over the years because it's an overly easy way to tell search engines, "Hey, I'm trying really hard to get this page to rank for this keyword." Instead, follow these guidelines when selecting anchor text: 1. Use a sentence fragment incorporating text that is relevant to the page being linked to, but is not an exact keyword match. 2. It's okay to use brand names or proper nouns as text anchors. Keep these two points in mind, and you'll  have smooth sailing ahead for your internal linking efforts. Tip 22: Do Link Between Related Pages On Your Site Internal links are extremely powerful for SEO. They help search engines understand which pages and posts on your site are related to each other. This helps Google and others better understand the meaning and context of your content, potentially leading to higher rankings. There are two key items to keep in mind here: Make sure the pages you link to are topically relevant to one another. Ensure your anchor text matches the context of the linked page. Here's an example of what we mean. In the screenshot below, we've selected the anchor text "create awesome evergreen content." And here's the linked page. Notice that the anchor text and the destination page are tightly topically related: This achieves two goals: It helps readers find more content they might be interested in (increasing your page views). It also helps the search engine understand that the destination page is a valuable resource for information about its topic (in this case, creating evergreen content). Make strong internal linking practices a habit, and soon enough, you'll have a site that's easier for both search engines and readers to navigate. Back To Table Of Contents 5 Simple Link Building Tips Backlinks from other websites are powerful for influencing search engine rankings. They tell search engines, "Hey, lots of people are directing traffic to this website. That must mean it's an important topical authority." Tip 23: Claim Unlinked Mentions Unlinked mentions are references to your brand or blog on other sites that don't include links. These can easily be discovered in three ways: Using a software platform like Moz or Ahrefs that detects unlinked mentions. Setting up Google Alerts for your brand name, and manually checking for links. Using advanced search operators to find unlinked brand mentions. The first option is the easiest. However, if you don't have budget, the second and third options are free. This guide on uncovering unlinked mentions  is a great place to start learning how to put them into practice. Once you've discovered an unlinked mention, the next step is to find an appropriate contact person. This could be the author of a blog post, the owner of a site, or a technical help contact. Send them a quick message thanking them for the mention, and ask if they can add a link. You'll likely find your success rate is fairly high. If someone is already talking about you, they'll probably be willing to add a link. Not only does this help your SEO, but it also makes it easier for their readers to find you. Tip 24: Leverage Public Relations For Links The first goal of PR is often to raise brand awareness. However, getting authoritative news sources to write about you can be a great way to build quality links, too. The trick is to offer editors an interesting angle that makes them want to write about you. In most cases, that means they'll link back to your site too. If you've never written a press release, start with this guide from The Guardian. Tip 25: Share Content On Social Media Social media links don't significantly impact SEO on their own. However, social promotion is important for getting your content in front of people. Some of those people might even link back to your content as a source for their own content. Tip 26: Avoid Link Spam Penalties Search engines are smart. They're able to understand  when people are trying to game the system with unnatural links. Once upon a time, SEOs and web masters would find ways to create high numbers of back links. Some still do, although their effectiveness has been almost entirely wiped out. Some of these black hat tactics included: Creating tons of low quality sites and linking back to themselves. Buying links. Hacking other sites, adding new secret pages, and linking back to other sites. In the darkest corners of the web, some people still try to pull these kinds of scams. However, their effectiveness has been almost entirely wiped out, thanks to search engine algorithm updates that prevent cheaters from winning. If you get caught creating manipulative back links, you can expect to hit with a manual penalty notice from Google. Next, you'll notice your search engine rankings dropping. You might even get removed from search engine indexes altogether. Before you panic, remember this is unlikely to happen if you follow these best practices: Avoid writing low quality guest blog posts strictly for link building purposes. It used to be common for content writers to blast out templated 300-word "guest posts" that they'd syndicate across dozens of blogs at once, just to build up links back to their site. This is a quick way to get slapped with a penalty. Instead, write high-quality and in-depth guest posts that help establish you as a topical authority (and maybe add one or two links back to your site for usability purposes). Never pay for links. If you're buying links, Google will know.  Places that sell links often live in "bad neighborhoods" that you don't want to be associated with. Don't spam comment sections with back links.  Before the majority of blogs used no-follow attributes on comment section links, underhanded SEOs would leave junk comments with links back to their sites. This was a quick and easy way to build up links. It's also a good way to annoy readers and make search engines angry. Tip 27: Create Great Content People Want To Link To This tip is a borderline cliche. Of course everyone knows they should "create great content." Nobody tries to create content that sucks and telling people to just "do better work" isn't helpful. It's lazy and vague advice that frankly insults people's intelligence. However, there are some concrete ways you can create content that's more likely to draw links. Try some of these: Present original information that doesn't exist on any other site. This might include running a survey, and then publishing a blog post with your findings. Make sure your content is comprehensive. That means covering your topic completely and in detail. If your page is the best resource available for a given topic, it's more likely to be cited as a source. Be timely. If your blog or site breaks some major news, you can expect to get a lot of backlinks as the original source. Create useful resource pages. For example, you could create a page that hosts a collection of downloadable templates or resources of some sort. If it's legitimately helpful, people will likely link to it. Run a contest with a quality sign-up landing page. If you promote the contest well, it might get some coverage (and that means backlinks). Build a useful web-based tool. Build something cool, and people will want to tell others about it. Portent's Content Idea Generator is a great example: People naturally want to tell other people about cool, useful stuff. Portent's Idea Generator is a great example of a tool that's fun, useful, and highly linkable. 4 Additional  Wordpress SEO Tips WordPress has a number of unique SEO considerations. Follow these tips to make sure  your WordPress blog plays nice with search engines. Tip 28: Use the Yoast SEO Plugin If there's only one WordPress plugin you use (aside from ), make it Yoast. It's packed full of powerful functionality for improving your SEO. Here are some things it can do: Make it easy to customize title tags and meta descriptions. Track how many times you've mentioned your primary keyword in your post. Rate the readability of your post according to the Flesch Reading Ease Readability Formula. Once installed, you can find the Yoast control panel at the bottom of your post within your WordPress CMS. Download Yoast here. Then, watch the video below to learn how to use it in under 30 minutes: Tip 29: Use A Mobile-Optimized WordPress Theme Mobile web traffic is gaining ground over desktop usage. That's why Google gives preference to mobile-optimized sites when calculating mobile search results. That means it's more important than ever to make sure your blog looks great on mobile devices. The easiest way to do this is to use a mobile-optimized WordPress theme. A quick Google search for mobile optimized WordPress themes should generate tons of different options to choose from. WARNING: Follow WordPress's guidelines when changing themes. Be warned that some functions and content might not appear the same in one theme as they do in another. Proceed with caution. Tip 30: Use SEO-Friendly Permalinks Search engines use keywords in URLs to help them determine what your pages are about. However, WordPress uses weird, non-optimal URLs by default which usually look something like this: www.RandomBlog.com/blog/?8973834 What you want are URLs that look more like this: www.RandomBlog.com/blog/awesome-keyword That keyword is going to make 100% more sense to search engines than a question mark followed by a random string of numbers. Watch this video to learn how to implement SEO-friendly permalinks: Tip 31: Fix Broken Links Broken links won't necessarily lead to problems for your SEO. However, they do create a poor user experience (even if you have a really funny 404 page). That can hurt your overall SEO efforts indirectly by causing visitors to leave. They can also create missed opportunities to link valuable pages, weakening your overall search performance. Fortunately, broken links are easy to fix. The Broken Link Checker plugin  makes it easy to identify and resolve 404 errors. You can also use another useful tool called Screaming Frog  to tackle this task. Download it here, then follow their detailed step-by-step instructions on fixing broken links. Back To Table Of Contents 3 Tips For Measuring SEO Success It's important to know whether your SEO initiatives are making a difference. By tracking the right metrics, the right way, you can make sure you know if you're on the right track. You can also more easily identify areas for opportunity. Tip 32: Make Sure You Have Google Analytics Properly Set Up Google Analytics is one of the best tools for measuring the success of your SEO. If you're just getting started, consider importing the New Google Analytics User Starter Bundle from Google. It's packed full of dashboards that are set up to monitor SEO performance (and a lot more) with minimal effort. Follow these steps to get started: 1.  Find the bundle in the  Google Analytics Solutions Gallery. 2. Click Import. In two easy steps, you now have all the dashboards you need to measure your success. BONUS TIP: For further assistance using Google Analytics, visit Google's support site. There, you'll find all the information you need to get started and sharpen your analytical skills. Tip 33: Track The Right Metrics When it comes to SEO, marketers tend to focus on rankings. However, rankings are not a strong key performance indicator (KPI) on their own. This is partly because personalized search makes it difficult to accurately track rankings across all users. It's also because rankings are a means to an end (driving traffic to your blog), rather than an end by themselves. When it comes to #SEO, are you tracking the right metrics?Instead, focus on traffic, conversion rates, and revenue (or leads generated, depending on which is more applicable to your situation). These metrics will tell you much more about your SEO success than rankings alone. BONUS TIP: Want to know the best way to sell the value of SEO to a business owner? Show them how much  revenue your efforts are earning. Tip 34: Use an SEO Software Platform SEO software subscriptions cost money. However, they're worth it if you can afford them. These services allow you to do the following (and more): Track keyword ranking changes over time Do detailed competitive research Monitor incoming backlinks Analyze your content Here are some popular options to consider: Moz  (suitable for all skill levels) Raven Tools  (suitable for all skill levels) SERPS.com (suitable for all skill levels) Positionly (suitable for all skill levels) Conductor (advanced enterprise solution) BrightEdge (advanced enterprise solution) SearchMetrics (advanced enterprise solution) Tools like Moz Pro feature tons of functionality to help manage your SEO efforts. BONUS TIP: If you can't afford an SEO platform, SEO Book,  SERPs.com, and Moz  all offer free tools that are worth exploring. That's A Lot Of SEO Tips To Learn (And We're Just Getting Started) SEO is a deep discipline. It covers a broad range of tactics, strategies, and best practices. For this reason, it's impossible  to cover all there is to know in one post. In fact, if you're just starting out, it may take a while to digest everything this post alone. While we've touched on the most basic elements most content marketers need to know, here are some other great resources to check out when you're ready. Back To Table Of Contents Resources For Further Learning Moz's Beginner's Guide To SEO: This comprehensive guide is broken up into ten chapters. It covers nearly everything you'd ever need to know. Best of all, it's easy to follow and understand. The Art Of SEO: This book is intimidatingly thick, but fortunately, it's well worth your time. As  the most authoritative tome on SEO available in print, it walks readers through everything from the basics, up to more advanced techniques. If you're ready to really take your SEO knowledge to the next level, start here. 58 Resources To Help You Learn and Master SEO: This list from Kissmetrics includes articles breaking down nearly every aspect of SEO. If there's something specific you want to know more about, you can probably find it here. Inbound.org: One of the best things about the content marketing and SEO communities is how open they are to sharing knowledge and welcoming newcomers. Inbound.org is an awesome place to ask questions and find answers to anything you'd like to know. Do you have a favorite tip you want to share? Let us know in the comments below.

Pauli Exclusion Principle Definition

Pauli Exclusion Principle Definition The Pauli exclusion principle states no two electrons  (or other fermions) can have the identical quantum mechanical state in the same atom  or molecule. In other words, no pair of electrons in an atom can have the same electronic  quantum numbers n, l, ml, and ms. Another way to state the Pauli exclusion principle is to say the total wave function for two identical fermions is antisymmetric if the particles are exchanged. The principle was proposed by Austrian physicist Wolfgang Pauli in 1925 to describe the behavior of electrons. In 1940, he extended the principle to all fermions in the spin-statistics theorem. Bosons, which are particles with an integer spin, do not follow the exclusion principle. So, identical bosons may occupy the same quantum state (e.g., photons in lasers). The Pauli exclusion principle only applies to particles with a half-integer spin. The Pauli Exclusion Principle and Chemistry In chemistry, the Pauli exclusion principle is used to determine the electron shell structure of atoms. It helps to predict which atoms will share electrons and participate in chemical bonds. Electrons which are in the same orbital have identical first three quantum number. For example, the 2 electrons in the shell of a helium atom are in the 1s subshell with n 1, l 0, and ml 0. Their spin moments cannot be identical, so one is ms -1/2 and the other is ms 1/2. Visually, we draw this as a subshell with 1 up electron and 1 down electron. As a consequence, the 1s subshell can only have two electrons, which have opposite spins. Hydrogen is depicted as having a 1s subshell with 1 up electron (1s1). A helium atom has 1 up and 1 down electron (1s2). Moving on to lithium, you have the helium core (1s2) and then one more up electron that is 2s1. In this way, the electron configuration of the orbitals is written.

Insurance and EMTALA Act Term Paper Example | Topics and Well Written Essays - 500 words

Insurance and EMTALA Act - Term Paper Example More importantly, doing so helps the hospital authorities to claim and bill the insurance company on the patient’s behalf. Thus, all services that are rendered to the patient are billed directly to the insurance company. The patient himself may not be well enough to provide the insurance coverage and know his responsibilities later on during his stay, so doing so prior to admission is very fruitful. Many hospitals these days require the patient to provide his financial information or if he is insured, then he is required to complete his insurance notifications prior to admission. There are certain departments in hospitals that tend to verify the patient’s insurance benefits and contact him in case any forms are incomplete. These departments then obtain access to the insurance company in order to let it know that the individual has been admitted to the emergency department. It is also important to follow the insurance company’s notifications and requirements about the managed care. Hence, the purpose of completing notifications of the insurance plan is to provide financial assistance to the patient and also to keep the insurance company informed about his medical condition.