Ncell

Methodology We surveyed much more about t Ncell through the use of various sources. Through these surveys we came to know about different aspects about Ncell. But we tried to get more insight of the consumers or the users of Ncell . With this prime motives we all decided to conduct a small Consumer Feedback Survey among the users of Ncell. We asked them the close ended questionnaire as a part of our primary survey . These questionnaire were distributed among the 20 Ncell users To know the diversified customers response we have selected the respondents from many sector llike professionals, Students , housewife and so on.The nature of our questionare were solely based on the satisfaction level,attitude towards product ,features of products. The sample of the questionnaire is presented below: Customer Feedback Survey-Questionnaire Name: Address: Contact: Email: Profession: Please tick the appropriate options Q. 1. What is your view on network quality of Ncell ? a) Excellent b)Good c)Ave rage d)Below Average Q. 2. Which service of Ncell do you use most? a)Call b) GPRS/3G c)Data card d)others Q. How expensive do you think is the price of Ncell service? a)Cheap b)Satisfactory c)Expensive d)Comparatively expensive Q. 4 How much money ( in average )do you spend in Ncell ? a)less then 100 b)R. S 100-250 C)R. S 250- 500 d)R. S 500 and above Q. 5 How does the feedback and customer care service respond to your problems ? a)Very Fast b)Average C)Satisfactory d)Slow response Q. 6 How is Advertising of Ncell? a) Persuasive b) Reinforcing c) Reminding d) Informative Q. How often do you get bonus scheme or offer from Ncell ? a) Frequently b) Very often c) Sometimes d) Rarely Q. 8 If you are using Ncell Internet service, how is it? a) Very fast b) comparatively fast c) Moderate d) slow Q. 9 What factor influenced you to purchase Ncell service? a) Media advertisement b) Hoarding board c) word of mouth d) References e) Non Q. 10 Do you have any suggestions that would help us to imp rove our Ncell service? Signature of the customer: Thank you for your kind cooperationMajor Findings From the customer survey that we conducted with 20 different Ncell customers we have found some crucial results. According to them the network quality of Ncell service is good however some of them said it is excelled. Likewise talking about the services provided by Ncell many of them are using call and GPRS service, the majority of GPRS users are youth among them. Another important result we have found about the price that Most of the respondent said it is comparatively expensive (which mean the Ncell Price is expensive than its major rival NTC).However the service within the Ncell subscriber is not that expensive. The major factors affecting to purchase of Ncel Service are Media advertisement, hoarding board, word of mouth and references respectively. Moreover the advertising of the Ncell is more reinforcing according to the respondents however some of them said it is informative e also. Considering the aforementioned survey discussion now we would like to show here some figures and chart to understand the findings in more specific way. 1. Quality of Network

Accounting & information Technology Essay

How the process of computerising accounting information systems (AIS) and telecommunicating accounting information over the web actually help the accounting functions in an organisation operating globally? However, the counter-claim is that the breaching of the security of such systems will be a great risk that needs to be properly managed in various ways. The purpose of the essay is to identify how the process of computerising accounting information and telecommunication accounting information over the web can help the accounting functions in an organisation operating globally and to find out how large firm can protect their system and information by using different methods. Also, in this assignment the main function of computerizing accounting information system (AIS) and telecommunicating accounting information over the web will be discussed along with successful examples and failure examples. Also, it will link and explain why these functions will help the accounting functions to operate globally. Also, in this assignment it will explain the main threats of using such system and will point out how large organisations able to manage these potential threats. See more: Strategic Management Process Essay Accounting Information System is vital to all organisations (Borthick and Clark, 1990). The process of computerizing accounting information systems (AIS) is a system of collection, storage and processing of financial and accounting data that is used by decision makers. The result can be used internally by management or externally by other interested parties including investors and creditors. Organisations depend on information systems to stay competitive, they see information as important as a resource such as plant and machines. Therefore, in order to stay competitive, organisations may have to computerising their AIS, to make the process automatic in order to; reduce effort, save time, improve efficiency and reduce labor cost. However, many organisations are not enjoying the benefit of computerization of accounting system as they have continued to be inaccurate due to increased number of interruptions due to system failure or breakdown and untimeliness with its reliability left in the question. So how computerising accounting information system helps the accounting functions in an organisation operating globally? In a computer system, processing is carried out electronically, usually with little or no intervention from a human user. The components of a computer system include hardware and software. Hardware describes the physical components of a computer system. Example: Monitor, bar-code reader, Web camera and speakers. And software is a series of detailed instructions that control the operation of a computer system. Software exists as programs that are developed by computer programmers. Example: systems software and applications software. (Khaled Abdala, Financial accounting & information technology, p.510). But how they actually help the accounting functions in an organisation operate globally? When a firm has grown globally, they then have to deal with billions of information per day from many different countries, and the only way they can process the information is by using computer system, today’s computer system come in variety of sizes, shapes and computing capabilities. Categories such as mainframe, midrange and microcomputer systems are still used to help an organisation which operates globally, such as IBM, to express the relative processing power and number of end users that can highlight the major uses of particular types of computers. Telecommunications is on a national or global scare, in order to allow telecommunications to operate it consist both software and hardware to set up these links. Hardware include; satellite and microwave transmissions. Telecommunications help the accounting functions in an organisation operating globally by enable a business that operating from different locations to run as a single unit. . (Khaled Abdala, Financial accounting & information technology, page. 571). This means that the information can be managed centrally and control maintained from a central location. Also, an organisation can use telecommunications to collaborate with other companies such as their suppliers by using electronic data interchange or web-based e-procurement with partners. One of the main advantages of using telecommunication is improving the communications within and outside a business. Due to poor communication, diseconomies of scale maybe appear where there is too much information to deal with at the same time and leading to some information are being ignore. This will then increase the cost per unit and may pull down the shareholder’s interest and may lead to a business failure. Also Electronic business (e-business) and Electronic commerce (e-commerce) are also included in the telecommunication, where the term e-business is credited by the former IBM CEO Lou Gerstner. E-business involves several key activities: improving business processes, enhancing communications and providing the means to carry out business transactions securely. And e-commerce is not only a type of industry where buying and selling of product or service is conducted over electronic systems such as the internet and other computer networks also e-commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners. (James A.O’Brien, management information systems. P.284). A great example of e-business and e-commerce is ASOS.com, ASOS is the UK’s largest online-only fashion and beauty store. ASOS is a global online fashion and beauty retailer and offers over 50000 branded and own label product lines across women wear, menswear footwear, accessories and jewelry. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution in the UK. (Online, Available at: http://www.asosannualreport2008.com/Doc/pdf/AnnualReport2008.pdf). Without a single shop, they able to automating many of the administrative tasks associated with ordering, supplying and delivering goods, therefore the cost of a typical business transaction can be reduced significantly. Also, due to operating their business through internet, they are able to operating at any time of the year, this then lead them to have an advantage of having a much flexible time and place to sell their products than the tradition international organisation such as Topshop. However, is there only advantage of using AIS and telecommunicating accounting information for organisation to operate globally? Is there anything stopping organisations using it? Yes, is the answer. There is no question that the uses of information technology in an organisation presents major security challenges, poses serious ethical questions, and affect society in significant ways. (James A.O’Brien, Management information systems, p.439). Computer crime is a growing threat to society caused by the criminal or irresponsible actions of individuals who are taking advantage of the widespread use and vulnerability of computers and the internet and other networks. Also, natural disasters can also be a great risk to a system. All information systems are susceptible to damage caused by natural phenomena, such as storm, lighting strikes, floods and earthquakes. For example, in Japan and the United States took the great care to protect critical information system from the effect of earthquakes. There are five major categories of controls that can be applied to information systems. There are: physical protection, biometric controls, telecommunications controls, failure controls and auditing. (khaled Abdala, Financial accounting & information technology, page. 627) Physical protection is simple, this involves the use of physical barriers intended to protect against theft and unauthorized access. Lock, barriers and security chains are examples of this form of control. Secondly, biometric controls, these type of controls make use of the unique characteristics of individuals in order to restrict access to sensitive information or equipment, this can be achieve by using scanners that can check finger-prints, voice prints or even retinal patterns. Thirdly, the telecommunications controls, this type of control involve identity of a particular user. Common type of communications controls includes passwords and user validation routines. As an example, when a new network account is created for a given user, they may be asked to supply several pieces of personal information. The fourth control is failure control, failure controls attempt to limit or avoid damage by the failture of an information system. Typical examples include recovery procedures and regular backups of data. The last type of control is auditing, Auditing involves taking stock of procedures, hardware, software and data at regular intervals. With regard to software and data, audits can be carried out automatically with an appropriate program. Auditing software works by scanning the hard disk drives of any computers, terminals and servers attached to a network system. In conclusion, we can see that organisation have to be carefully managed with their AIS and information due to natural disasters and individuals who are taking advantage of the widespread use and vulnerability of computers, because if you don’t take care of your accounting information system, others will take care of it for you. But if can be carefully manage, we can say that computerising accounting information systems (AIS) and telecommunicating accounting information over the web can actually help the accounting functions in an organisation operating globally, with great example of ASOS. References: 1. Borthick, A.F.; Clark, R.L. (1990). Making accounting information systems work: An empirical investigation of the creative thinking paradigm. Journal of information System, p. 48-62 2. Khaled Abdala, Financial accounting & information technology. Page. 284) 3. (Khaled Abdala, Financial accounting & information technology, page. 571) 4. (Online, Available at: http://www.asosannualreport2008.com/Doc/pdf/AnnualReport2008.pdf) 5. (James A.O’Brien, Seventh edition, Management information systems, p.439) 6. (Khaled Abdala, Financial accounting & information technology, page. 627)

Case Study for Emotional & Retional Manager Essay

In philosophy, rationality is the characteristic of any action, belief, or desire, that makes their choice a necessity. It is a normative concept of reasoning in the sense that rational people should derive conclusions in a consistent way given the information at disposal. It refers to the conformity of one’s beliefs with one’s reasons to believe, or with one’s actions with one’s reasons for action. However, the term â€Å"rationality† tends to be used differently in different disciplines, including specialized discussions of economics, sociology, psychology, and political science. A rational decision is one that is not just reasoned, but is also optimal for achieving a goal or solving a problem. Rational Manager Character analysis: Irrational and illogical management causes untold losses every year all over the world. Managers are paid to make logical, financially viable decisions and solve problems using good judgment to facilitate the smooth flow of the operation. Reasoning is an important process, which anyone can acquire by a short formal education. It is one of the most important factors in making rational decisions. The absence of conscientious, systematic problem analysis and decision making causes inefficiency and waste of resources. It also results in failure to set clear objectives and performance standards. Successful managers plan their meeting for optimal productivity. Meetings must be well organized and controlled; deviations from the agenda must not be tolerated. Operational meetings must be planned to inform rank and file. Suggestions must be solicited and duly studied. The definition of problem is â€Å"an unwanted effect, something to be corrected or removed†, that which cannot be solved before establishing its cause. Every problem, almost always, has only one cause. Problem solving must follow a logical process and careful analysis. It requires skill to apply theory to practice. A correct decision in one operation may prove to be less effective, even incorrect in another. The decision maker must be fully familiar with the operation, problem area and employees involved. Only correct and relevant information must be used in decision-making. Good managers always evaluate daily, the effectiveness of their decision to make corrections. Often, managers make the most convenient, but poor and costly decisions. Poor decisions may appear to solve a problem, but eventually the problem will reappear with more devastating repercussions. Young, inexperienced managers rely on technology, and conveniently forget (ignore) the importance of human factors like service standard, product quality, plate presentation and guest satisfaction, all of which cannot be quantified and must be fine-tuned constantly. A manager must know precisely the level of performance of all employees. In very large operations, general managers rely on division managers to make decisions on their behalf, and then provide guidance when incorrect reasoning was employed. Correct decisions can be made based only on facts. Problem solving and analysis are two entirely different processes. A problem indicates deviation from the standard, and usually a change of some kind causes it. In order to analyses a problem, seven steps are required: †¢ Established standards †¢ A problem is caused by a deviation from the standard †¢ The deviation must be identified, accurately located and described †¢ There is always something distinguishing about the deviation from the standard †¢ The cause of the problem is an unwanted change †¢ Possible causes are deduced from changes established †¢ The deviation(s) explains the cause(s) A problem may have several solutions. The decision maker must select the best which is linked to the scope of his/her experience. Here are the steps required to make a good decisions; Establish objectives, Classify objectives and prioritize Develop alternatives, Evaluate alternatives against objectives Select the best alternative Test alternatives (if possible) for possible adverse consequences Control adverse effects by taking affirmative action. Managers require standards to follow. If unavailable, they must develop them and seek the approval of their superior. Each problem must be solved individually. Several problems (related or not) cannot be solved simultaneously, and jumping from one to another may be an exercise in futility. If several problems exist, all must be prioritized and solved in sequence. Vaguely described and/or perceived problems cannot be solved satisfactorily. A common mistake is jumping to conclusions. Incorrect identification of a problem leads to wrong decisions, and eventually to a major crisis. Managers must be able to anticipate potential problems; promoting a line worker to a supervisory position requires due diligence. The background of the individual must be checked thoroughly, and his/her decision making skills verified before the promotion. RATIONAL VERSUS EMOTIONAL DECISION MAKING (3) Human brain researchers have determined that the more that is on one’s mind, then the more likely one will make an emotional decision rather than a rational one. Could this provide an explanation why so many decisions by managers and employees continue to seem irrational? As background, the brain researchers conducted an experiment asking people to memorize a series of numbers in sequence ranging from two to seven numbers. After given their numbers all the individuals had to do was walk down the hall to a room and write the numbers down. But there was a catch. As the subjects walked down the hall another researcher interrupted them and offered a gift for participating of either a piece of chocolate cake or an attractive bowl of fruit. The results were surprising (and very statistically significant). Those with the least numbers to memorize chose the fruit whereas those with more numbers chose the cake. Why is this? The brain researchers have observed that the human brain has two parts: a rational deliberate section and an emotional one. The competition between the two is fierce. When the mind load is light, as with those people tasked to memorize only two numbers, their judicious mind ruled the healthy fruit was more appropriate than the high calorie cake. In contrast, when the brain is more filled with items, emotion wins over reason. Let’s put this finding into the context of today’s work world. How many managers are constantly juggling many priorities? All of them. You are too. For example, should I first reply to that e-mail, edit and finalize that paper due, phone that colleague, read that blog or twitter, or analyze that report? When one has these types of â€Å"to-do† items, as a decision is thrust upon them, it is not surprising the choice is an emotional one? As examples, our largest customer just requested a special service. Should we charge them for it? Our most unreliable supplier just missed another due date. Should we replace them with another supplier? You could debate each of those decisions either way. But if your mind is distracted with a dozen other priorities and no time to debate, it is conceivable the emotional brain section might overrule the rational one. Decisions deserve analysis. The margin for error is thinner these days, and what we deal with daily is more complex than a decade ago. The tools for business analytics have now become available for even the casual user. Read my article Why Will Business Analytics Be the Next Competitive Edge? If organizations delay becoming a culture for analytics and metrics then the quality of their decisions will jeopardized. Case Study:This case was happened in 2002 in one of Egyptian military factory, the production sector took a decision to buy a certain production machine for producing a very complicated work piece, and this work piece will be used in a military device. This machine is very expensive and also very accurate, so the chairman had to be sure that this machine will be suitable for the required work piece and also will achieve the accuracy required, in order to do so, the chairman stipulated a strange condition in the contract of the machine to accept it from the seller, this condition simply is the factory will never transfer the money of the machine to the seller unless the machine not only delivered and installed but also after producing the first required work piece, and this produced work piece must be applied to measuring tests and pass through quality control procedures which is according to the German Standards (DIN). The chairman asked the quality control manager to construct a full plan to apply the measuring tests, that plan must illustrate the team, equipments used, strategy and measuring operations, once the quality control manager got the order he called for   meeting to make a discussions with the sector’s member about the required plan and to take their opinion about who will be in this team. Also the quality control manager had to determine a team leader for this mission, he had two choices, first one is an old engineer working in the quality control sector for many years and has very good and strong connections to all people in the quality control sector, second one is young engineer worked for just two years in the quality control sector but on the other hand he considered expert due to his advanced studies in the university in these type of tests and measurements. The quality control manager chose the old engineer to be the team leader. After submission the plan to the chairman to confirm, he accepted the plan but he changed the team leader and chose the young engineer due to his background knowledge. The quality control manager was very surprised and tries to change the chairman’s mind but he could not. The quality control manager called for another meeting for the sector in order to explain the reasons of changing the team leader and also to convince the team members accepting the new leader. Analysis In this case study we are obviously about two different manager styles. The chairman consider rational manager by the mean of word, he is always task oriented and focusing on how to achieve target whatever happened, this can be seen in how he made the deal with the machine seller, actually the above condition in the contract considered strange condition and not common at all in this type of business, but he did not care about what commonly used and also did not care about rules, he just want to make sure that the expensive machine he bought will do his work piece accurately. From another point of view he asked the quality control manager to construct the working plan for tests, this is to insure that the all process will be under control, where the decision of machine acceptance or rejection depends only on these tests. Also as he task oriented and always studding his option carefully he changed the team leader of the plan, as he believe that this is the way to achieve goal, and he did not care about team members, old team leader and also the quality control manager. On the other hand we have the quality control manager which considered emotional manager as seen, once he has been asked to construct the tests plan; immediately he called for a meeting to do so, also his way to determine the team leader; he used his intuition to avoid trouble in work may had been caused by the old engineer, he did not care about task accuracy, he did not care about how important was the mission and chose the old engineer just to be safe and away from troubles. Also when the chairman changed the team leader; he called for another meeting just to give excuses to the old team leader, and also to make a discussion with the team member to convince them with the new leader. CONCLUSION (2): The ancient philosophical debate about whether ethics is primarily a matter of reason or emotion has spilled over into psychology, where there is much current discussion about the nature of ethical thinking. But sufficiently rich theories of inference and emotion can clarify how moral judgments at their best should be both rational and emotional. How can we do the right thing? People are sometimes told: Be rational, not emotional. Such advice adopts the widespread assumption that reason and emotion are opposites. This opposition is particularly acute in ethics, where philosophers and psychologists have long debated the relative roles in ethical thinking of abstract inference and emotional intuitions. This debate concerns both the descriptive q Adjudicating this debate requires an evidence-based theory of emotions that mediates between two traditional theories: the cognitive appraisal view that takes emotions to be judgments about the accomplishment of one’s goals, and the phys iological perception view that takes emotions to be reactions to changes in one’s body. The cognitive appraisal view is compatible with the potential rationality of emotion, because the truth or falsity of judgments can be evaluated. On the other hand, the physiological perception view puts emotions on the non-rational side, since bodily reactions are not susceptible to reason. I have argued for a synthesis of the two views of emotion. The brain is capable of simultaneously performing both cognitive appraisal and bodily perception, and emotional consciousness results from this combination. If the integrated view is correct, we can see how emotions can be both rational, in being based at least sometimes on good judgments about how well a situation accomplishes appropriate goals, and visceral, providing motivations to act. Some emotions are beautifully rational, such as love for people who add great value to our lives, whereas other emotions can be irrational, such as attachment to abusive partners. Ethical judgments are often highly emotional, when people express their strong approval or disapproval of various acts. Whether they are also rational depends on whether the cognitive appraisal that is part of emotion is done well or badly. Emotional judgments can be flawed by many factors, such as ignorance about the actual consequences of actions and neglect of relevant goals, such as taking into account the needs and interests of all people affected. Adam Smith is sometimes taken as preaching a gospel of self-interest, but his work on moral sentiments emphasized the need for ethics to be based on sympathy for other people. Hence the emotions involved in ethical thinking can be rational when they are based on careful consideration of a full range of appropriate goals, including altruistic ones. Ideally, this consideration should mesh with a visceral reaction that provides a motivation to act well and correct injustices. Being good requires both thinking and feeling. Question about how people actually do think when they are making ethical judgments and the normative question of how they should think. References: {1} http://www.foodreference.com/html/artrationalmanager.html {2} http://www.psychologytoday.com/blog/hot-thought/201006/ethical-thinking-should-berational-and-emotional {3} http://smartdatacollective.com/garycokins/23935/rational-versus-emotional-decision-making

HISTORY High School Essay Example | Topics and Well Written Essays - 500 words

HISTORY High School - Essay Example They want that government should rule and should limit the liberty of assets. They were actually the "anti-federalist". Moreover, Hamilton wants to introduce the taxation system to gain money from each state to repay the country debt but according to Jefferson this will be unfair with those states that have paid their debt. The Hamilton appeal the urban groups (industrialist) within the society whereas, Jefferson appeal the rural groups (agrarians) within the society. According to Jefferson the Hamilton general policies will corrupt the economy of the country whereas according to Hamilton Jefferson policies are unable to grow the economy. Native American resist this intrusion into their lands by small wars and stop trading with white Americans and they also stop supplying the food stuff that they grew in their fields. More over small fights resist the white American to expand and rule the Native Americans. The efforts of the Tenskwatawa and Tecumseh play an important role as their efforts safe the lives of many Americans and they keep showing different techniques for the country. Moreover, they improve the morale of the Indians. They try to save different areas to minimize the death of people.

Customer Satisfaction and Loyalty at Sambal Express Research Paper

Customer Satisfaction and Loyalty at Sambal Express - Research Paper Example The first question was designed for the localities’ of South Harrow. The question consists of the name of four renowned restaurants of South Harrow including Sambal Express such as Eastern Eye, Jaflong, Golden Sovereign and Barcelos. When the respondents were asked about their most favourite restaurant among the five, 10% customers replied that they would love to go to the restaurant Eastern Eye. 24% voted for Jaflong while 26% of the customers selected Golden Sovereign to be their most favourite. Another 10% opted for Barcelos. However, more than 30% customers had chosen Sambal Express to be the first restaurant they consider when they think of a perfect dine out.  Ã‚   The next question concentrates on counting the frequency of the consumers visiting Sambal Express. 26% of the customers select Sambal Express as their weekend destination whereas 28% of them have expressed their wish to visit the restaurant again during holidays and festivals. 22% customers visit Sambal Expr ess over fortnight. The number of customers visits the restaurant once in a month or after an interval of 2 to 3 months is comparatively less (12% each).  Ã‚  Ã‚   The third question attempts to understand the overall satisfaction level of the consumers. Excellence of Sambal Express is reflected when 52% customers revealed that they are extremely satisfied with the overall services of the restaurant. 22% of the customers are moderately satisfied whereas.

Network Security Architecture Research Paper Example | Topics and Well Written Essays - 250 words

Network Security Architecture - Research Paper Example When analyzing the vulnerability of a WLAN, it is crucial to identify the trusted and un-trusted parts. The security edge in the Centralized approach is the WLAN switch. Here, the Access Points lack strong encryption or authentication technology hence making it vulnerable to rogue inappropriate communication between APs. In Distributed Architecture, on the other hand, security is extended to the client devices where strong encryption occurs at both the APs and client devices along with authentication. This makes attacks more difficult because the security edge is closer to the users. In this case, a Distributed Architecture can be considered more superior to the centralized architecture as the APs handle the packets and only traffic management needs to go to and from a central point. Careful planning, implementation and management are needed to eliminate WLAN security risks in an organization. This can be aided by establishing security policies and practices, separating internal networks logically, eliminating unnecessary protocols, protecting wireless devices, restricting AP connections, enabling VPN access only, among other

Pulmonary Edema Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Pulmonary Edema - Research Paper Example Pulmonary edema if left untreated could lead to a number of complications and could eventually lead to death of the patient. One of the most common conditions of pulmonary edema is the patient’s difficulty in breathing and in some cases the coughing is accompanied by the patient coughing up pink frothy sputum that is actually blood. Anxiety and pale skin are also attributed to pulmonary edema along with the patient sweating in great amounts. Patients in some cases cannot lie down in a straight position because of their inability to breathe properly. If a patient lies down then he or she would exhibit signs of breathlessness or shortness of breath (Ford & Mazzaferro, 2012). Patients can even suffer breathlessness during the night when they are asleep. Patients wake up from their sleep at night in a state of great anxiety (Ford & Mazzaferro, 2012). In cases where the patient suffers from a chronic case of pulmonary edema, there are symptoms that need to be looked for in the patient. One of the symptoms of chronic pulmonary edema is peripheral edema, where other parts of the body tend to swell up. In most cases peripheral edema is observed within the limbs of the patient. When pressed upon this swelled area, the skin takes a greater time to return to its normal state. An increased jugular venous pressure and swelling of the liver are also observed in patients with acute pulmonary edema. There has even been cases where patients with chronic pulmonary edema have displayed symptoms such as the heart making a third beat and crackling sounds being made by the patient at the end of each breath (Ford & Mazzaferro, 2012). Due to the seriousness of the illness, most physicians and medical personnel diagnose pulmonary edema based on the symptoms of the patient. The initial test conducted is an X-ray of the chest. The chest X-ray helps physicians determine if

Finance assignment Case Study Example | Topics and Well Written Essays - 1500 words

Finance assignment - Case Study Example Often times, the human resource management (HRM) department is considered inferior to other departments like finance and marketing, as it does not contribute to the revenue generation of the organization directly (Davis, 2011). This paper focuses on the financial aspect of the human resource management as it discusses its importance in the organization. It highlights the fact that HRM department is wrongly underrated, because it also contributes to the revenue of the firm. In this study, the case of John Lewis Partnership has been highlighted to point out the financial importance of the HRM in an organization. The human resource management (HRM) is described simply as proper allocation of human capital in the right time and in right place. By the proper allocation of the work force in all the departments, an organization is able to increase the overall efficiency of the firm (Lundy, 2008). The increased efficiency eventually leads to higher revenue generation and avoids resource wastage by inefficient usage. Thus it is clear that the financial importance of the HRM lies in the efficient use of human resources in such a manner that the financial investment made in the HR department gives proper return. The return on investment of the HR department is determined by the financial output of all the other departments and the organizational output as a whole (Price, 2011). According to Woods (2012) John Lewis partnership (JLP), unlike any other retail firm, is run by the employees who pose as the partners of the business operation. The management is run by a trust which operates on behalf of the employees. JLP has put the HR department in the in the centre of the management decision making. The HR department is prioritized so much that Andy Street, one of the personnel director made his way to the position of Managing Director (Cunliffe and Craik, 2014). The concept of partnership allows the employees or partners to enjoy benefits from the

European spatial planning report Research Paper

European spatial planning report - Research Paper Example Identified aspects of the European background for spatial planning and expansion that are definite will be utilized to analyze matters of the report. There is an intense global perspective to spatial planning (Dühr et al. 2010). European incorporation enhances interconnections, growth and administrative across countrywide and regional borders (Hahn 2014). EU strategies in aspects such as surroundings, agriculture, transport, or regional strategy have extensive effects on spatial growth patterns and planning measures. The report concludes with assessment and recommendations that can assist the selected UK territory authority execute roles adequately (O’brien and Sykes 2013; Sykes 2011b). LED is a creation that is geared to promote development in suitable regions. The policy of LEP is about supporting economic development through enterprise zones and local enterprise partnerships. By considering LEP of various regions it is possible to advise the UK territorial authority in matters that affect development of some regions. LEP has challenges of social, economical and environmental capacity. However, different regions have dealt with these challenges in different ways. Local enterprise partnerships are affiliations between businesses and local authorities (Great Britain and Bailey 2010). They make a decision what the priorities must be for investment in infrastructures, buildings and amenities in the area. They are a means regions can develop without overdependence on federal or central governments. LEPs were provided the opportunity to apply to have a venture or project (investment) zone and 24 were offered. These regions can take benefit of tax incentives and easy lo cal planning policy (O’brien and Sykes 2013). They can have a key responsibility in this changeover or evolution both in terms of their responsibility in strategic economic planning, for example in investing in the essential infrastructure

Contemporary Muslim Interpretation of Islam and Democracy Essay

Contemporary Muslim Interpretation of Islam and Democracy - Essay Example Reconciling Islam and Democracy Three components of Islamic legal ideology are generally viewed as being incompatible with civil liberties or democracy, namely, corporal punishments, the legal inequality between Muslims and non-Muslims, and the legal gender inequality (Bowering, 2012, p. 129). Those who do not support the argument that governance in modern states has to be carried out within the context of Islamic legal doctrine do view religion as an integral foundation of a political system. They stress that democratic regimes depend on the presence of a particular philosophy for the people to comply with the law and for leaders to focus on the interests of the general public. As stated by Soroush, â€Å"Democracy cannot prosper without commitment to moral precepts. It is here that the great debt of democracy to religion is revealed: Religions, as bulwarks of morality, can serve as the best guarantors of democracy† (Bowering, 2012, p. 130). Although democratic regimes have to be unbiased towards religion and other worldviews, they do depend on moral codes, of which religious traditions could be a basis, including republican and constitutional principles. Mohammad Arkoun is one of the leading supporters of moderate Islam and Islamic modernity at present. Arkoun’s major interest is analysing both Islamic and Western traditions, and, at the same time, to develop a new jurisprudential and philosophical model of interpreting and applying Islam.. He has promoted controversial, revolutionary views.

Critical analysis of affected of economic crisis on the luxury brand market Essay Example for Free

Critical analysis of affected of economic crisis on the luxury brand market Essay I- Introduction Luxury Market has been important parts of the global retail market as well an important part of the global economy. Bain Company (2011) estimate the value of traditional luxury market including fashion, jewellery and Dinnerware line represents approximately â‚ ¬ 150 billion to â‚ ¬ 200 billion in 2010 which is an dramatic increase from estimate that the global luxury market was worth about $ 86 billion in 1990 (McKinsey Co, 1990). Since the 1980s, the luxury market has been growing at ten per cent per year. The growth rate of luxury is much higher than the growth rate of the global economy, which makes the luxury industry, relevant and important economic factor in the economy McKinsey (2011). Larousse (2005 p. 762) states: â€Å"Sophistication, which makes the splendour and comfort in the ways to live† The consummation of luxury by customers is due to the motivation to buy specific brands with quality products. The use of its products and consumer motivation are the result of consumption (Ahuvia Wong, 1998). See more: how to write a good critical analysis essay Uncertainties are present in the current economic climate but Bain Company (2011) estimates that the luxury market is going to grow in the coming years at about five to six per cent per year around the world and in Asia with more than a ten percent growth rate. As mass market manufacturing increases, companies want to increase the quality of their luxury products in order to retain their customers (Heine, 2011). A better understanding of the effect of the economic crisis on the luxury fashion brands will be identified and understood for the purposes of understanding the effect of the economic crisis on the luxury product industry. Kapferer, (2009) argues that without clear-cut specification of luxury it is impossible to distinguish the luxury consumer or luxury brand, from others who are not. In this thesis the author will start by explaining the aims and how the author intends to achieve his aims. Then a literature review will be undertaken to try and determine and define what luxury is and define various factors, which make a product luxury. The author will also try and generate a better understanding of why are luxury products important and the different target markets who they is important for. The author will discuss the methods used to complete the study. The Author will then present various factors, which affect the Luxury fashion brands in the economic downturn. Finally the author will provide his findings and conclude discussing the effects of the economic downturn on the luxury fashion market 1. 1 Rational The author has chosen to approach and better understand the world of luxury because of a personal interest at an academic level. In addition, the author being a student of luxury for more than 5 years want to deeper understand how big luxury brand adapted to the economic crisis. 1. 2 Aims Objectives The objective of this thesis is to study and analyse the luxury market and the threats that surround it. The aim of this study is to examine to what extent the economic crisis affects the luxury market. The objective is to understand the concepts implemented by the luxury market during this period of financial crisis. This thesis will be useful for understanding and analysing the luxury market and understand the various tools marketing used. 1. 3 Research question -Understand the luxury market and its operation. -Understanding the economic crisis on the financial market of luxury and magnitude. -Assess the extent to which marketing tools are used during the economic crisis. -Include the importance of consumer and luxury image in marketing. -Evaluate the various threats of the luxury market. 1. 4 Theoretical framework II- Methodology The methodology chapter will allow the researcher to understand and describe the different methods that can be used to successfully complete the objectives of this research project and move towards the aim of the research. Gillham (2000) explained that some methods are more appropriate depending on the subject and objectives. It is necessary to adapt the methodology on the project. Gillham (2000) also argues that research is about creating new knowledge, in a multitude of disciplines such as medicine, history or social works, by using evidence in the form of quantitative and qualitative data. The definition of methodology, according to Hart (2007, p. 28) is: â€Å"A system of methods and rules to facilitate the collection and analysis of data. It provides the starting point of choosing an approach made up of theories, ideas, concepts and definitions of the topic; therefore the basics of a critical activity consisting of making choices about the nature and characters of the social world (assumptions). This should not be confused with techniques of research, the application of methodology. † In this section the researcher highlights, discusses and assesses the methods used for the collection and evaluation of data. The researcher will focus on secondary research for the purpose of this research; the methodology will include the reasoning and justification for the choice of research design, construction method and also the sample of literature to be used to demonstrate a thorough understanding of the aims and objectives of the research. 2. 1 Choice of the research design Research is defined by Saunders et al. (2003, p. 488) as the systematic collection and interpretation of information with a clear purpose. The goal is to collect and analyse information to get a clear and established goal. The most appropriate method for this study is secondary research. It was selected by the author with the aim of examining the luxury market and the various threats that surround it as the crisis. The goal is to achieve a critical analysis of the current market situation for luxury brands. In addition Cottrell (2005) argues that many reliable sources are now available online. Secondary research via the Internet can provide data of better quality than the result of primary research. In performing secondary research, the author has made a very wide collection of information from the literature. Reading books, newspapers and articles online, acquired a clear and comprehensive knowledge of the subject. Considered safe by Saunders et al. (2003, p. 52) and it is recommended that. They are evaluated by peers before publication to assess their quality and convenience. To ensure that the collection of information, theory and models necessary and relevant; the author also conducted secondary research in the sources of the luxury market. The press releases and video from website such as Vogue, Fashion TV, Word of Fashion has allowed to deepen the knowledge. Stewart and Kami (1993) explain that the use of secondary data sources is an advantage. In addition, the authors point out that it allows the researcher to make a comparative analysis between the new collected data and previous data. 2. 2 Construction of design You need to maintain a critical perspective, the evaluation of the study on its own merits and in comparison with other studies on the same or similar problem. According to Saunders and al. (2003 p. 483) Saunders et al. (2003 p. 488) explains also the research: The systematic collection and interpretation of information with a clear purpose The objective of the systematic collection and interpretation of information is to analyse and criticize the effects of economic crisis on the market of luxury brands. The research plan established for this research project is the collection of qualitative information in a secondary search. During the construction and implementation of secondary research, it did not just say to read the previous literature, as explained Rudestam and Newtown (2001, p. 60) Critical evaluation is an integral party of process research and allows the completion of the secondary research. According to Cottrell (2005) Critical thinking is a complex function of deliberation that provides the skills and attitudes. Human nature is not the same for everyone. Some people are suspicious and the other is in trust. But in critical thinking that is different. This is not a character trait but a system of methodology used to analyse. According to Stewart (1993) and Saunders (2003) that secondary research is better suited for this research. In this thesis, the researcher collected data only secondary, secondary research allows access to reliable information and theories that are related to branding. Stewart and Karmins (1993, p. 3) argues that secondary research differs from primary research so that secondary research is based on reliable as primary research based on the analysis of the author information. The data required for completion of the aim and objectives is readily available from various secondary research resources. Primary research could have helped to provide the researcher with a first hand insight into the industry but the lack of accessibility to the key stakeholders and also time constraints to the research made primary research not feasible. 2. 3 Scope of research The luxury market is a vast market. It includes many products such as clothing, jewellery and cars; And also many services such as travel and hotels. As the luxury market is the researcher will focus on a particular sector of the luxury product industry for the purposes of a targeted and viable research. This will help the researcher to look at factors affecting the specific area of luxury in detail. As BainCo (2010) suggest Fashion is now the luxury sector expanding. The current craze for the fashion industry propels the luxury clothing first. The researcher is studying the field of luxury clothing. For the purposes of this research brands such as Louis Vuitton, Hermes, Dior and Chanel will be quoted at example to understand the current luxury market status. III- Literature Review A review of the literature is very important for any research and is an essential part of it (Webster and Watson, 2002). With the support of a literature review, the knowledge that is already prevalent on the topic in question may be determined (Hart, 1999). An incomplete comprehension the current literature might lead to misunderstandings on the subject. Hart (1999) defines a literature review that the widespread use of literature to support an approach to a topic the establishment of a methodology which can be used and the importance of new functionality that could potentially be supported by further research. It is also said to quality means the width and the appropriate depth, rigor and consistency, clarity and conciseness, analysis and efficient synthesis (Hart, 1999, p. 1). Webster and Watson (2002) define an effective review of the literature to be based on in-depth knowledge, and give us an understanding of where more research is needed. Cottrell (2005, p. 127) explains that when looking for evidence to support an argument that has been spoken on the subject in the literature should be considered, where relevant information can be found and understanding of the leading authorities on the subject. From the definitions, it is clear that it can be derived from a review of the literature effective (Levy and Ellis, 2006) 3. 1 What is luxury? 3. 1. 1 Definition Luxury brands looking to be desired and known by all, but consumed only by the happy few to keep their prestige explains Kapeferer (2002) This summarizes the overall strategy of luxury brands, however, some inconsistencies persist in the clear explanation of the definition of luxury. Gutzats (1996) expresses luxury with exhaustive definition Luxury two levels of representation. The first level is important. It includes product and brand (its history, its unique expertise and talent) second level is psychological, it is performance that our social environment and our brands influence us. Luxury is a product with multiple objective characteristics that make it unique and rare, but also subjective characteristics with experience because of the importance that has consumers during the purchase process. The rarity factor of a product is essential to the concept of luxury. Explained by Dubois (2001), the prestige of a luxury brand can lose value if too many people own it. The distribution of a luxury product is very important; it must be selective to maintain the scarcity of the product. However, according to Kapferer (2002), the luxury market is in perpetual change. Several factors explain why the brand luxuries change their relationship with the principle of scarcity and become more accessible to a wider audience. Diversification of luxury brands with the creation of range of accessories and cosmetic product for the consumer access to the general public. Partnerships with general public brands, the Masstige contraction of Mass and prestige, or prestige for the masses. Is concept allows enlargement of the luxury market. (Kapferer, 2009) 3. 1. 2 Relativity The vision of what is necessary and desirable is relative. It depends on the perspective and perception of the consumer. Depending on the consumer perception of luxury is not universal. Buttner and al (2006) argues that relativity of luxury is divided into several categories. The economic relativity, cultural, regional, temporal and situational. 1. 3. 1. 2. 1 Economic relativity Kisabaka (2001) suggests economic relativity is expressed by the difference in perception of luxury depending on the economic situation of the consumer. For example, a pair of jeans ? 70 will be considered by a category of consumer as usual while for another it could be a luxury item. From a perspective of another consumer group a pair of jeans worth ? 2000 might not be considered a luxury product. The perception of price and its relativity to luxury can be argued to be relative to the consumer. 2. 3. 1. 2. 2 Cultural relativity Kemp (1998) suggests cultural relativity can be expressed as a function of the consumer culture. Whatever the consumer culture, luxury is a product, which is not trivial and necessary in everyday life. Kemp (1998) But cultural relativity has no reference to the availability of the product but the product vision based on the culture. A product can be considered luxury or not, based on the culture. Kisabaka, (2001) argues in some cultures a product can be ordinary and undesirable while for another it will be indispensable to belong to the culture of his country. For example, alcohol can be seen as a luxury product in European countries, while in Islamic countries there will be a product that very few people consume. (Berthon and al. , 2009) However, Mortelmans (2005, p. 497) argues: Every social group can be said to have its own luxury Reith Meyer (2003) suggests every culture has its symbols and social distinctions. The consumer of the same culture can be part of different socio-professional category. For example, the hip-hop culture embraces gold teeth and considers it a luxury while it might not be desirable for a different cultural group. Kemp (1998) also argues cultural values express different preferences of luxury; they differ depending on age, sex, and education. It is important to differentiate the perception of luxury based on knowledge of the symbols of luxury. But also different perceptions in different cultural groups. 3. 3. 1. 2. 3 Regional relativity Reith Meyer (2003) express regional relativity in terms of availability of the product. A product mass distribution in a country will not have the luxury status. However, a product, which is rare in a country, takes of value because of its rarity and exclusive distribution. For example, a sunny day at the beach can be considered as a luxury for the countries of Europe. But in the Caribbean this represents the daily weather. 4. 3. 1. 2. 4 The Temporal relativity. Matsuyama (2002) defines temporal relativity by changes in perceptions of luxury over the years. The reasons for these changes in perceptions are societal trends and the development of technology. (Schiereck Koenigs, 2006) Technological advances for consumer products can change their perspective of luxury For example, Reith Meyer (2003) the television was created in the 1930s when it was considered a luxury, since the progression of technology televisions are present widely in his homes which has led to a change in the perception of luxury. This product has become common in homes is no longer a luxury product. However Koschel (2005) argues that the process can be expressed in the opposite direction. Natural resources such as clean air, water became scarce in some countries. Kapferer (2008) suggests temporal relativity is a specific factor of luxury because it is not stable and steady and could change readily. (Jackel Kochhan, 2000) Luxury is not universal and adapts as a function of some factor. It is important for companies to understand these factors and adapt ait’s marketing to influence different groups to sell its products. 3. 2 Luxury customer Gilles Lipovetsky (2009), philosopher suggests: Do not have faith in a future that is mechanically better and fairer, there are still people in the hope of a better life, the feast of the senses, the beauty to expect that we leave the monotony of everyday life. Luxury is no longer the accursed share, but dreams, excellence and superlative, this human need. It can be inferred from the above statement that luxury for a consumer is an achievement of itself. A luxury consumer wants to show his wealth and property, luxury goods are a reflection of the wealth. The motivation of pleasure today became the first luxury purchase motivation to its traditional buyers. (Gilles Lipovetsky, 2009) According to Okonkwo (2007) a purchaser of luxury products cannot be considered as a mere client of luxury, but as an individual part of a network of the brand. It is by sharing with him the ritual and the traditions of the bard, which they have purchased, by teaching the consumer these details about the brand itself the sense of community and attachment towards a brand is built. It can be inferred that unlike mass-market brands, the luxury brand should tell a story and to give the customer want to be a part. Gilles Lipovetsky (2009) explains luxury Consumption Consuming is both a product, a legend / myth, tradition, knowledge and ritual use. 3. 2. 1 Customer behaviour Kapferer (2004) suggests that there are several categorize consumers of luxury brands into different groups. Lombard (1989) argues that customers can be differentiated on the basis of their purchasing power. A customer with the financial resources has the capacity to buy products from all the different categories of luxury products (see section 3. 4. 3). These elite customers not only form the key user base of the product but also are a great advertisement for the luxury status of the product. Customers of the elite are the generators of the turnover of luxury brands. They are loyal and hold the financial resources to consume luxury goods when it desires. This type of customer only buys clothes from luxury brands. Occasional customers have the financial resources necessary to consume luxury products but are not addicted. They consume luxury when the mood or the occasion arises. They are not faithful because they can change the luxury brand in the trend. (Bainco, 2008) The low-income customers who consume when their financial situation allows them. This type of customer consumes the occasional high-priced products for exceptional period (Christmas, birthday). However this type of client is the target of entry-level luxury products. Low-income customers consume perfumes and cosmetics in large quantities. This allows them to detain a part of the brand without spending an extravagant amount. According to Berry (1994), three levels of luxury can be presented: the unattainable luxury reserved for extremely rich people, luxury means restricted to middle class high and affordable luxury reserved for the middle class. Each level corresponds to a totally different type of marketing because the target is not the same, the brand must adapt depending on the area they choose. Consumer’s behaviour while buying luxury products can be affected by three different effects. (Leibenstein, 1950) 5. 3. 2. 1. 1 The Veblen Effect One can distinguish consumption to be under the Veblen effect, conspicuous consumption. Leibenstein, (1950) suggests the consumer buys the luxury product due to its high price. The work of Bourne (1957) explains the influence of peer groups on consumers in their purchases of luxury goods. Vigneron and Johnson (1999) also argue that a positive relationship is observed between conspicuous consumption and peer groups. In addition, Bearden and Etzel (1982) also explain that to buy the product in public is a sign of Veblen because the customer wants to be seen buying a valuable product. The consumer wants to show their wealth, status and power (Veblen, 1899). The price of the products is considered important in the minds of consumers, it represents the quality. (Vigneron and Johnson, 1999) Erickson and Johansson (1995) conducted a study showing that the price can judge the quality of a luxury item. It is also agued the customer who consumes with effect Veblen is attentive to the quality of the product. 6. 3. 2. 1. 2 The effect of Snob According to Leibenstein (1950), the effect of snob is a complex concept. A consumer with the snob effect takes into account the emotional and personal desires which Influences the behaviour of others is also a factor that pushes the purchase of products of luxury brands. For example, the launch of a new product, create exclusivity, snob effect causes the immediate purchase. Few clients have this product at the launch, the customer will feel different and above other consumer, it is preferred. A luxury item in limited sale has a great value while a readily available product will be less demand and will not have a high value; unusual item brings respect and prestige. (Solomon, 1994) However, after some time, the general public and the mass consumers consume the product, the snob consumers reject the product. The unique product, popular and expensive does not stay long. Demand is growing rapidly and the product loses value. (Verhallen and Robben, 1994) 7. 3. 2. 1. 3 The Bandwagon Effect Bandwagon effect is a different concept of the two previous. In this effect, the product is consumed by the mass market, its demand in the market is important. Consumers are buying this type of product in order to have a luxury product and belong to a group. The luxury product is the similarity between the members of the group. (Leibenstein, 1950) For example, a consumer group buying the same mass-produced luxury feel they belong to the same social class. The product is generally in the current trend and at affordable price. Berry (1994) argues Bandwagon consumers buy the product to look like other consumer and access a different social class a different group. 3. 2. 2 Price McKinsey (1990) suggests that the price is the first characteristic, withheld to qualify luxury goods. It is evaluated as the criterion most objectives and most quantifiable to measure the quality of luxury. . Dubois and Duquesne (1993) also suggest that luxury product must be at a high price to be credible; it is an essential criterion for the qualification of the same as a luxury. Kapferer (2001) argues although the price is a very important criterion for the luxury product it is not the whole product. It can be found on the market for very expensive products that are not necessarily luxury items due to lack of quality and luxury marketing. The brand positioning reflects its class. In addition, Kapferer and Bastien (2009) also argue that the consumer looking for a luxury product is ready to pay the price but he also wants. Indeed, the consumer wants to own an expensive product because it provides the purchaser with recognition, which is valuable. The researched can infer that price is price is an important guideline of a luxury product. In addition, Danielle ALLERES (1997) states: The fair price for a luxury product based on a perfect correlation between the level in the world of luxury, rarity and its brand reputation. According to Julian Levy and Jacques Lendrevie (2009) a policy of skimming or price skimming is a pricing policy, which consists of a high price (often partially disconnected from the cost) that customers can choose, the price can directly target customers. It also maintains the image of luxury brand and reputation. (Julian Levy and Jacques Lendrevie, 2009) also argue that luxury product cannot be sold at a discount price. It may lose its value and caused the damage to the brand. 3. 2. 3 Exclusivity Kisabaka (2001) suggests scarcity of a product is also an important part of making it luxury. A luxury consumer wants exclusivity and differentiation. For example, a customer who purchases a product from a luxury brand would expect it to be exclusive and would not like it for it to be a mass-market product. (Catry, 2003) also points out luxury brand must ensure the rarity of its products by limiting the production and individualization of products. 3. 4 Luxury brand A brand can be expressed as the identity of the company and the consumers it targets. The brand must represent a clear image in the minds of target consumers. (Esch, 2011) The luxury brand is associated with its flagship products and basic products on the basis of which consumers assimilate the product image. (Kapferer, 2008) For example, the little black jacket from Chanel is the flagship product for years and is constantly equated with the image of Chanel. (http://thelittleblackjacket. chanel. com) Meffert and Lasslop (2003) suggest that different definitions of luxury represent the association of product characteristics and brand. A luxury brand is associated with an image that is ubiquitous in the consumers mind, which is itself associated with a luxury product: high price, perfect quality esthetical, the scarcity of the product and the product exceptional characters. 3. 4. 1 Relationship Product/Brand A luxury brand must not only offer luxury products but also offer ranges of products more accessible products to maintain the brand status. The goal would be to reach a wider target customer. (Kapferer and Bastien, 2009) For example, luxury brands such as Chanel and Dior, offer ranges available such as key rings or jewellery phone products. This allows consumers to enter and feel to be a part of brand, with an affordable price. In addition, brands offer masstiges products; this concept is the combination of a luxury brand with a current and accessible brand to the public. For example, H M has many partnerships with luxury brands and top designer. (Kapferer, 2008) Collections are distributed in H M stores at affordable prices to the general public. This marketing tactic provides high visibility for luxury brands to the mass market. In contrast, non-luxury brands try to portray themselves to be offering a range of products, which include a touch of luxury for another customer segment. For example, as Lufthansa airlines offer flights with luxury service at an additional cost such as offering extra-large seats, bigger entertainment systems and meals cooked to order. This demonstrates the relationship between a product and brand is important. It can also be inferred that a luxury brands have to offer luxury products to maintain its brand image. Furthermore the quality and status of a product will only remain one that of a luxurious item if the brand is rated as a luxury brand. 3. 4. 2 Type of luxury brand Luxury brands can be categorised using various different factors, which affect a brand. 8. 3. 4. 2. 1 Luxury brand level Esteve and Hieu-Dess (2005) argues level of brand can be differentiated on the basis of the levels of luxuries performed. It is therefore important to distinguish luxury brands based on a category. The entry-level: products of entry-level correspond to the product seen above in relation brand / product. Its products are part of the range luxury brand but with affordable prices. In its entry-level, there are the masstiges and the products of luxury brands at affordable prices. Example: Hugo Boss Fragrance Luxury product middle level: These products are part of the luxury range, but they are not maximum level. Its products are accessible while maintaining their entities luxury. Example: Marc Jacobs, Moschino. Luxury goods of high level: These products represented luxury in pure state. These ranges of products are of high quality and high price. Example: Hermes Produces luxury level of the elite: This product is the top of the ladder. This segment is the most luxury products. Its quality and marketing must be irreproachable, they represent the brand. To reference the type of product is Chanel, Dior. According to the relativity of luxury explained above, the established classification can be modified over time. A brand can go from middle level to level for elite customer. It may be noted its changes based on trends, seasons and different cultures. (Phan and al. ,2011) Conversely, certain brand may lose their luxury positioning if it does not fit depending on relativity. For example, Christian Lacroix, who lost his rank High Fashion due to improper adaptation of its marketing and its collections. (Bainco, 2009) 9. 3. 4. 2. 2 Luxury brand awareness The leading products and notorieties are very important in the management of the brand and in its differentiation. A luxury brand should differentiate itself from others with its marketing strategy and advertising. The knowledgeable consumer expects certain notoriety, it must be found in the marketing strategy. The luxury brand needs to focus its marketing and marketing in a niche. If a brand decides to sell luggage, clothing, jewellery and does not fit its marketing it will no longer be identified as specialize and thus not as a luxury brand. (Meffert and Lasslop 2003) Awareness of the brand in the minds of the public is essential. The flagship products create the brand awareness; even if its products are for purchase only certain category of customer it represents the brand. Previously the author explained the importance of quality and marketing for the range of customer connoisseur but this process is also important for the client who never will buy the product. Its customers will be interested in the brand and will position as a luxury brand (Kapferer, 2009) The primary objective of the luxury brand is to become known around the world to demonstrate its performance and quality. (Phan and al, 2011) In addition, for a customer of the elite luxury product group buys a flagship product is a sign of wealth, it is important that the product meets this demand (Kapferer Bastien, 2009). 3. 4. 3 Marketing technique If the marketing of mass consumption appeared after World War II during the post-war boom, the first luxury marketing techniques already existed in the seventeenth century. Berry (1994) The companies in the luxury sector can manage the time by recalling the history of their homes through codes. For example, Chanel, two legendary fragrance: N  ° 5 first perfume by Gabrielle Chanel launched in 1921 and still one of the best global industry sales is the lucky number of Coco, and No. 19 is reference to the date of birth of the Creator August 19, 1883, this history is an important part of the marketing strategy of the companies these days as they entice buyers by presenting a history and tradition of the product. Each of the luxury goods is modernized, redesigned while respecting the history of the house, called in luxury marketing an incremental leap technique. (Kapferer 2009) Thus, the customer discovers and buys without hesitation a new version of a mythical product that meets the codes of the house, allowing sales to continue to grow. The success of these products is only possible through the transfer of know-how of artisans and small hands working in the workshops. Embroiderers, milliners, dressmakers, all these businesses demonstrate a thorough knowledge and quality that are transmitted in time while upgrading. This concept allows the luxury home to restart their old products maintaining the brand image. A new advertising campaign is designed and the product is restarted. During a period of crisis, this concept is used by numerous brands. (Meffert Lasslop 2003) Luxury brands must carefully control its distribution channels. (Esch 2011) the industry knows how to stage each of its products in places specific distribution channels for each target group. Thus, it is imposs.

Belonging is a fluid notion Essay Example for Free

Belonging is a fluid notion Essay Ones understanding of social identity is instrumental in constructing a sense of individual identity. It is dependent on our circumstances in particular our interaction with others and our own perceptions between connection and disconnection. This idea can be explored through a selection of famous poems written by Emily Dickinson in the 1800’s namely, â€Å"The saddest noise, the sweetest noise†, â€Å"This is my letter to the world and â€Å" I was hungry all the years†. The 2010 film Black Swan, directed by Darren Aronofksy displays masterful use of film techniques to emphasize and illustrate the themes of good versus Evil, Seeking Perfection and Nature versus Nurture throughout the film. Belonging to oneself is often the hardest challenge a person has to face, through its ability to both destroy and fulfill. Emily Dickinson’s poems portray this struggle as she tries to understand the world around her while struggling to find herself. In Dickinson’s poem â€Å"The saddest noise, the sweetest noise† we get a glimpse of the paradox derived from the poem about the fine line between what is sweet and what is painful. The poem uses nature as a link to belonging through the description of ‘the saddest noise, the sweetest noise’ of birds. The sound is used to consume the reader in the mindset that brings on a sense of both sadness and loss. The persona finds herself separated from those she loves and this is contrasted with the happy, sweet song of the birds, echoed with the lines ‘it makes us think’. The saddest and sweetest noise is an explanation of the world around her but also the juxtaposition of sweet and sad within herse lf. In a more contemporary society Nina draws her sense of self from the stereotypes of civilisation. Black Swan directed by Darren Aronofsky is a psychological thriller portraying a production where the renowned Swan Lake is performed. The main character Nina is depicted as grappling with her sanity, ultimately compelling the audience to consider the many prevalent key themes explored in the film such as Good Vs Evil and the pursuit of perfection. Black Swan attempts to move responders into the mind of Nina, bringing them to feel and understand her struggle and pain. Aronofsky’s use of handheld tracking shots is effectively utilized to enhance and portray his key themes. The handheld tracking appears to control Nina in many scenes throughout the movie making her vulnerable and entices the audience to feel that she is being sought after. This technique makes it clear to the audience that Nina is trying to escape from the evil force that is gradually consuming her and taking control of her life. This particular film technique assists in highlighting to the audience Aronofsky’s themes of mental instability and the transformation from Good (symbolized by the White Swan) and Evil (symbolized by the Black Swan). The erratic movement from the hand held camera highlights to the viewer that Nina is delusional, physically and mentally unstable, as the dark presence she is escaping from is fictitious. Dolly shots were also another film technique that Aronofsky utilized in the film to highlight his themes. The opening scene in the movie is Nina dreaming of herself dancing as the Swan Queen. This initial scene highlights her desire for perfection. Use of dolly shots is evident in this scene as the camera tracks and focuses on the detailed movements of her feet, highlighting the movements required for success. There are no faults in each small, agile step and this illustrates Nina’s desire of perfection. The smooth nature of the dolly shot illustrates her fluidity as she dances. The theme of seeking perfection permeates Black Swan as the main drive for Nina’s success and ultimate demise. There is a parallel to Dickinson, who looked for perfection and solace in nature but her inability to connect with society became an insurmountable obstacle that she never overcome. Throughout Black Swan we see Nina’s struggle to belong through her own perceptions. Her circumstance is dependent on her own achievements and dreams, not the interaction with others and the sense of belonging. This much like Emily Dickinson is a key idea highlighted in Dickinson’s poem ‘This is my letter to the world† This poem depicts Dickinson’s seclusion from the word at large. The poem delves into the perception made in Dickinson’s clouded mind about the world around her. She depicts a distance from other, ‘they never wrote to me’. Immediately suggesting her perception of disconnection from world that never tried to understand her. She appears to be an isolated figure in the face of the world and her lack of connection with others is finally suggested in the last plea, ‘judge tenderly of me’. The addition of this plea to the final lines of the poem prescribes an immediate negative connotation from readers. Dickinson does not indicate a change in herself, however she is asking for the ‘world’ to think with care about her and her place. This fragile and vulnerable poem is merely a concealment of the strength Dickinson withholds, much like that of Nina in Black Swan. Both these texts depict a clear perception of their disconnection with society but are however an understanding of their unique qualities. Black Swan is a film that challenges the audience, constantly blurring the lines between reality and imagination, much like Dickinson’s dense metaphoric poems. Duality is shown throughout the film with strong contrast between black and white. With purity in the color white is contrasted with the devil color black, depicting good and evil. As belonging to oneself is a struggle, Aronofksy clearly depicts this through Nina’s battle to achieve the Black Swan, which essentially becomes her alter ego. This struggle comes from her inability to seduce and trick which, as an effect is exactly how the film makes the audience feel. The cinematography in the film is much like ballet – tight and perfect however this sense begins to unwind as the movie moves to a close. A montage is used to capture fast shots that vary in angles and length so that the viewer loses any sense of what is occurring and becomes overwhelmed by the loud, fast music that mirrors the speed of the shots . This highlight to the viewer that Nina has lost control and no longer has the restraint and discipline that comes with ballet. Throughout the montage several snippets of the black swan contrasting with the white swan show clearly to the viewer the transformation and her change in behavior which reflects the expectations of her mother and deprived upbringing. The comparison between deprivation and hunger can be used as a clear link between Black Swan and Dickinson’s poem ‘I have been hungry all the years’. Dickinson uses an extended gastronomic metaphor to depict a fulfilling life chasing the pursuit and attainment of love. Her elegantly elaborated process of dining portrays this however the metaphor is merely a basic literary technique emphasizing the speaker’s estrangement from such fulfillment. Dickinson contrasts herself to the descriptive love feast with â€Å"wine† and â€Å"ample bread† to ‘I had been hungry all the years’. The extremity of hunger is coupled with the extended time period of years, to suggest her deprivation from the fulfillment of life from birth. Belonging to oneself stems from our own perceptions between connection and disconnection and both Dickinson’s and Darren Aronofsky’s 2010 film Black Swan, portray this theory to a crystal clear extent. Ones understanding of social identity are instrumental in constructing a sense of individual identity. In conclusion both texts demonstrate the key idea that belonging to oneself comes from first – an understanding of the world. Dickinson’s isolation was a calculated choice, much like that of Nina. This decision sprung from their dedication to their arts and an understanding of the world outside their mind. It defines the idea that our perceptions of connection and disconnection are crucial in the discovery of oneself.

Critically discuss Rostow’s stages of growth

Critically discuss Rostow’s stages of growth Walt Whitman Rostow was an American economist who worked on growth and development. He was an economist who believes the growth and the development of the society is possible through the capitalist mode of production and the free market policy. He was a convinced liberal which he expressed in the commitment towards the development and his anti-communism (Simon 2006). Rostow presents his manifesto as the alternative to the Marxism (Gustafsson 1961). He has put forward the stages of economic growth through which every country passes for modernization of the developing countries. He also forwarded the transformation of the development from one country to another by transfer of technology and investment from developed north to the developing south which would help in development of south. Rostow believed that the Marxist was failed because he neglected agriculture and therefore the forces should be used to gain the stages of the economic growth that he has outlined (Simon 2006). The stage of growth is the model Rostow has developed to show how the countries passes to modernization through different stages he has developed five stages through which each countries passes for the economic modernization of any nation. These five stages are The traditional society The precondition for take-off Take-off Drive to maturity Age of high mass consumption Rostow states that each country passes through these stages linearly and set out the conditions likely to occur in terms of investment, consumption and social trends at each state. However it is not certain that all the conditions are needed to be fulfilled to pass from one stage to another and the time it takes may vary countries to countries. The traditional society This is the primitive stage of growth. This period are marked by the pre Newtonian science and technology. The progress in any economic sector was limited. Though the progress was done with the improvement but the progress has the threshold limit to which it could not increase. It had a self sustained production. Because of low production of agriculture they had to devote high proportion of resources in it (Rostow 1960). During the period social and the political power as laid in few peoples who owned the land. The precondition for take off This is the transitional period or stage where society passes from traditional stage to the take off stage by the use of science and technology in the sector of agriculture and industry. The basic requirements or infra structure that are required for modernization of the country such as transportation, communication gets developed. The state has to play a vital role for the development of these sectors. The precondition for takeoff was largely dependent on creation of social overhead capital such as road, railway etc (Rostow 1960). Rostow argues for the transition from traditional society to take off period there is need of social change from regional social economic and political setting to the national level. The predominance in agriculture should shift towards industries and commerce, so that new entrepreneurs evolve and could take the risk. Take off stage This is the third stage that the Rostow explains is the period when the obstacles to development are completely removed and the productivity rises and expands. The development of the social overhead capital, technological, and political is the main focus in the takeoff stage. The main important factor is saving over the investment though the high investment in social overhead capital which could be invested. He assumes about 10% of saving over the Gross National Product (GNP) and reinvests them for the economic development. The drive to maturity When the takeoff stage continue with the sustainable economic growth for a long period of time then only this stage comes. In this stage the investment rate should be 10-20 % of national investment so that it could outstrip the population growth. In this stage investment should be done in all and produce every things needed for the society. The new industries are established that are capable of producing the goods that supports the agriculture and the other economic sectors for e.g. Fertilizer, agricultural machinery etc. The industrial sectors improve and produce the goods that are imported and also produce the goods for exporting it to the foreign countries. The age of high mass consumption The last stage age of high mass consumption is the period where the state moves to the welfare state. People have access to the goods and services beyond the basic fundamental requirement. The focus in this stage is on the production of goods and services. More investment flows on the security and social welfare of society. Rostow in his book has explained the experience as a white man. It seems that he wants to impose the theory to rest of the world. He has taken western society as the model for his theory, and has not mentioned about the society with the different social and cultural background. The transformation of the development from these developed nations might not favor the social, cultural and geographical condition of the developing countries. He has not taken into account the cultural, environment, social differences between this developed north and the developing south. He also has mentioned about the countries with the sufficient labor force, natural resources can make the sustained growth. Many countries today seem to follow the random sequence of the stages which confuses that in which stage the state is, and some has skipped the stage to gain the highest economic growth. What I think this theory has the compatibility problem with the other countries and other countries has different con strain for development. Critical discussion of Shivas views on western science as a patriarchal project. Discuss whether you agree with her or not and give reasons. Shiva vandana, a philosopher, an eco feminist, on her book Staying Alive writes about the western development as a patriarchal project. She says development is a post colonial project which is taken as a model by the world for progress without knowing the subjugation and the exploitation the colonization brings (Shiva 1988). She works out on this book from the perspective of eco feminism and has linked the exploitation of woman and nature by the development activities in the name of progress and is reinforcing themself. She has also equated nature with feminism principle and argued women plays crucial role in maintaining of nature. The patriarchal policies are expanding throughout the developing nation inspite feminist movement. Development is compared with the economic progress, in terms of need, of produce and of growth, which utilizes patriarchal tools to subjugate countries, cultures, people, and especially women. Development is possible by colonization and colonization helps in capital accumulation. This will not only create wealth but also create poverty and dispossession (Shiva 1988). So the people struggle for the freedom from colonization and development. The dominant stream of science is created by particular group with the particular response. Shiva has traced the creator of modern industrial science, Francis bacons experimental science as central to development of masculinities science(Shiva 1988). He dichotomized between male and female as mind and matter, subjective and objective, rational and emotional. Within these differences bacon associated woman with the weaker or more irrational part of these and male were compared as strong, mind and rational. Shiva so thinks that science should be view ed as sexist metaphor not a neutral, objective and science should be viewed as the masculine mode of aggregation against nature and domination over women (Shiva 1988). Shiva, with the words of bacon explains science as the form of patriarchal violence against nature and women. Bacons model of modern science conceptualizes the nature and its inquiry as means of rape and torture. The mechanical invention developed by the discipline of science can not only have effect on nature it can have a severe impact on nature and can change the course of nature. à ¢Ã¢â€š ¬Ã‚ ¦They have a power to capture and subdue her to shake her foundations. (Shiva 1988). What do you understand by Gramscis concept of hegemony and counter hegemony? Discuss the idea of hegemony and counter hegemony in the context of globalization. Gramsci was an Italian political leader of communist party and an activist who was sentenced twenty years imprisonment by the fascist in 1926. He is one who is closely related with the concept of hegemony which in 19th century was defined as political predominance, usually of one state over another. But Gramsci, here hegemony means the domination of ruling class over the working class. Hegemony utilizes the legislative and executive power to maintain the ascendance of dominant elite. According to Gramsci, the intellectual first sustain dominant either by creating or popularizing themselves and then convincing the oppressed that they will favor and will not oppose or the subordination of the oppressor. And make them feel that their servitude is inevitable, suitable and just. Like this a social form is obtained with a few people in power and practicing power to keep other in influence of these people the people. Gramsci explains that the hegemony is not intentionally developed by peopl e it was gradually developed by institutionalization and was practiced with the everyday experience. So then by the development of consciousness among the ruling class they then developed hegemonic idea which the masses accepts the existing political situation and the oppression from the ruling class. According to Gramsci, hegemony was popularized by the old traditional intellectuals through their control over the institution as in church, state (Amoore 2005). The concept of hegemony that Gramsci explains can never be complete because it needs the participation of subordinate group and while implementing, defending and maintaining hegemony there develops intellectual who challenges it (Amoore 2005). There develops another kind of intellectual with a revolutionary thoughts from among the subordinate class. These groups of people gather and convince mass of people to develop a force to against the hegemony. They develop consciousness among the general population who are oppressed and then they are conscious about the oppression from the elite they would revolt against the existing hegemony. They would uproot the existing hegemony and they will create a new environment ruled by the worker. The counter hegemonic ideology developed against the hegemonic of traditional intellectual with the capitalist system will then brought to an end. Gramsci with his concept of hegemony has provided four main apparatus that are useful for current days for defending Marxism today and also to organize and develop the movement today to fight the crisis today. These four main elements that we can draw with the Gramscis concept of hegemony are Centrality of politics Hegemony or leadership is always in even or implicitly unstated form is political, this means there should be one to take the leadership and take the position politically to lead the people. And these people in the political leadership should be act responsibly towards the people and the working class of the society. They should be able to provide leadership to the broader aspect of the society. Necessity of the leadership of the working class movement Gramsci is aware of that the modern economy is based on the exploitation of the labour. Therefore with the organization of those who involve in the productive labour force then they would be able to organize the genuine transformation of the society. Necessity for clear political program This does not only mean to the political programs to oppose the political resistance of the working class but also a positive policies and programs that would give an alternative to the working class people by the ruling class. Necessity of building concrete institution This is necessary to expand the capacity available to the members of working class for democratic participation. He is not only simply concern with hegemony led In abstract he is also concern with building the institution enable people to participate in own emancipation. Amoore, L. (2005). The global resistance reader, Routledge. Gustafsson, B. (1961). Rostow, Marx and the Theory of Economic Growth. Science Society: 229-244. Rostow, W. (1960). The Stages of Economic Growth: A Non-Communist Manifesto, Cambridge, Cambridge University Press: 4-7. Shiva, V. (1988). Staying alive: Women, ecology, and development, Zed books. Simon, D. (2006). Fifty key thinkers on development, Taylor Francis.

African Colonialism Essay examples -- essays research papers

World Influence on the Modernization of Africa Developing Political Systems   Ã‚  Ã‚  Ã‚  Ã‚  The way countries, nations or states act and base their policies on many times reflect what their past was like. This is very true in the case of Africa. The only problem is that Africa is said to have no history. This just means that Africa’s many cultures did not affect the way imperialists and other influences acted towards the huge continent. Everything was based on their interests and consequently this meant that the way of dealing with Africa in every way was based on Western traditionalists. To this we must answer the question how has the Western World affected Africa’s present stage and what must be done to undo what is wrong and hopefully correct this situation.   Ã‚  Ã‚  Ã‚  Ã‚  Africa first played a role in Europe’s and the America’s history when the U.S. and Great Britain needed labor. They needed a lot of it and they needed it cheap. There was nothing cheaper than free labor. It would require an initial investment to African “leaders'; but it paid off almost instantaneously. This is what we used to call slave trading. In around the 1860’s this became an illegal act. However, like any other crime, this trading could not be stopped entirely. British Naval ships were set up as blockades but sometimes Slaves were stored in spaces that were no higher than 12 inches so not all slave carrying boats could be stopped. In fact while the Navy stopped approximately 103,000 slaves from entering the slave force about 1.7 million entered it. Since this trade was illegal it was even more profitable than before. The slaves that were stopped from being shipped all the way west were being sent to Freetown, Sierra Leone and Monrovi a, Liberia and they were called recaptives. These were towns set up by the British and some liberal Americans to send former slaves and recaptives back to their home continent. It wasn’t their home but it certainly was a lot closer than before. These recaptives were not welcome with open arms because they had renounced their religions and African names and replaced them with Christianity and English names. They did this because they felt they had been betrayed when they were sold in the first place. There was even more hostility to these recaptives ... ...it like the U.S. It is just to say that this suffering should not last forever. The first step should come from the government. They need to take loans. It doesn’t matter if they are high interest. Money needs to be in the economy. A federal deal such as Franklin D. Roosevelt has to be implemented. Money has to be given to the people, not the elite, so that they can spend the money on goods that are being produced. In time enough money spent will lead to more jobs, which lead to more money, which will start to pay for new technology. Africa does not have to be rich to start involving itself in the world economy it just needs an economy that is working, producing and always moving ahead. Once they land in the international trade business everything becomes a bonus. Africa in all its existence to Europe has relied on others to decide what’s best for them. Africa is now in a Western style mode. This does not mean it should be there but it is now. The government has to start taking advantage of today’s capitalist economy. Money tends to keep people of all nations happier. With money everyone is guaranteed food, a home and a better chance at democracy. African Colonialism Essay examples -- essays research papers World Influence on the Modernization of Africa Developing Political Systems   Ã‚  Ã‚  Ã‚  Ã‚  The way countries, nations or states act and base their policies on many times reflect what their past was like. This is very true in the case of Africa. The only problem is that Africa is said to have no history. This just means that Africa’s many cultures did not affect the way imperialists and other influences acted towards the huge continent. Everything was based on their interests and consequently this meant that the way of dealing with Africa in every way was based on Western traditionalists. To this we must answer the question how has the Western World affected Africa’s present stage and what must be done to undo what is wrong and hopefully correct this situation.   Ã‚  Ã‚  Ã‚  Ã‚  Africa first played a role in Europe’s and the America’s history when the U.S. and Great Britain needed labor. They needed a lot of it and they needed it cheap. There was nothing cheaper than free labor. It would require an initial investment to African “leaders'; but it paid off almost instantaneously. This is what we used to call slave trading. In around the 1860’s this became an illegal act. However, like any other crime, this trading could not be stopped entirely. British Naval ships were set up as blockades but sometimes Slaves were stored in spaces that were no higher than 12 inches so not all slave carrying boats could be stopped. In fact while the Navy stopped approximately 103,000 slaves from entering the slave force about 1.7 million entered it. Since this trade was illegal it was even more profitable than before. The slaves that were stopped from being shipped all the way west were being sent to Freetown, Sierra Leone and Monrovi a, Liberia and they were called recaptives. These were towns set up by the British and some liberal Americans to send former slaves and recaptives back to their home continent. It wasn’t their home but it certainly was a lot closer than before. These recaptives were not welcome with open arms because they had renounced their religions and African names and replaced them with Christianity and English names. They did this because they felt they had been betrayed when they were sold in the first place. There was even more hostility to these recaptives ... ...it like the U.S. It is just to say that this suffering should not last forever. The first step should come from the government. They need to take loans. It doesn’t matter if they are high interest. Money needs to be in the economy. A federal deal such as Franklin D. Roosevelt has to be implemented. Money has to be given to the people, not the elite, so that they can spend the money on goods that are being produced. In time enough money spent will lead to more jobs, which lead to more money, which will start to pay for new technology. Africa does not have to be rich to start involving itself in the world economy it just needs an economy that is working, producing and always moving ahead. Once they land in the international trade business everything becomes a bonus. Africa in all its existence to Europe has relied on others to decide what’s best for them. Africa is now in a Western style mode. This does not mean it should be there but it is now. The government has to start taking advantage of today’s capitalist economy. Money tends to keep people of all nations happier. With money everyone is guaranteed food, a home and a better chance at democracy.